You might find yourself asking questions like, does SEO matter for my business? Do I need to invest in SEO, or my business can survive without it? If you are, then you are in the right place to get the answers you need. SEO (Search Engine Optimization) being our field makes it easy for us to direct on the right path to thread. Here, we will tell you why SEO is essential, why your business needs it to survive, and then provide you with crucial tips you will need. Let us start with what SEO is all about and how it works.
What is SEO?
SEO comprises of many techniques and strategies that all leads to the aim of improving the position of your website in SERPs (Search Engine Result Pages), hence its name SEO. We have two types of SEO: on-page and off-page. The on-page SEO involves the features you can control on your website to help improve your ranking. They include elements like keyword phrases, headers, images, and so on, while off-page SEO consists of those features that are dealt with offsite to improve rankings.
Why is SEO important?
SEO is no longer a new word. By now, I am sure many businesses are fully aware of the importance of SEO to them. It can help a business gain more followers and customers. SEO being part of digital marketing has grown to be a vital part of marketing for any business. Google base it's ranking on SEO, without following the trend and evolution of the technique, it will be challenging to keep up with the ranking. SEO is essential because it operates a fair system of classification. It reduces bias and the influence of human to the lowest bar. This means that sites that receive higher ranking are there because they’ve worked for it, and they deserve it. With that hard work and a relevant website that is helpful to visitors, you are sure of good results in your ranking.
There is this trust users have in search engines, so when they see your business on the top of that SERPs ranking, they know that you are from a trustworthy source. This higher ranking gain signifies that you get attention to your website.
Here are the reasons why you need SEO for your business.
1) To create a better first impression
Talking about Meta-data. When you set up your campaign right, it will include you optimizing it. Meta-data that are optimized are direct and precise as they talk about the main topic. To get more trust and click rate to your website, it is advised that you use rich meta-data and include ratings as well. This will compel users to click on your product and read the reviews.
2) SEO is cost-effective
`Although SEO has its own required cost, but they are far less when you compared them to the price that will be spent on outbound marketing methods like billboards and cold-calling. SEO relies on organic search, whereby users search by themselves. A user will only search for something because they need it; it is then left for you SEO to pick you out among your competition. SEO produces more traffic and visitors than outbound marketing.
3) Drives in more customers
To be truthful, the reason why businesses have a website is for them to stand out among their competition, and gain more followers. If not so, why will a company invest thousands of dollars on digital marketing? Business with optimized SEO websites get more customers and grow than their other counterpart. SEO attracts customers that are in search of your product or the services you render. If you have that desire to get more customers, you won’t worry yourself about the time, energy or cost that will be spent.
4) For brand awareness
The reason why you want to rank higher in the SERPs is to let people know about your brand, which is brand awareness. When your site sits on the first page of the SERPs (Google, Yahoo, and Bing), users trust the brand more than others that do not have any strong online presence. For this reason, a business that desires to build their brand must invest in SEO and begin to get more gains in its ranking.
5) Higher conversion rate
Websites that are optimized for SEO load faster, and they are easy to read since they have been optimized to improve user’s experience either for mobile phones or desktops. Readers give attention to websites that are easy to navigate in and read from, and there is a high possibility they are converted to your subscribers and customers.