Thirumalesh Prasad C G Thirumalesh Prasad C G, March 19, 2019

Why is it important to generate Qualified Leads for your Business?

Owning and running a business requires lots of dedication and commitment to your goals. Your inability to understand market trends and how best attract the right customers can be very dangerous to the growth of your business. You can have a top-notch product or service, but if you lack the needed skills to attract the right customers, you are not better than the person with no business at all.

Regardless of the size of your business, lead generation is one of the most important activities that should be carried out for better market exposure and sales. Remember, every business exists for two reasons; (a) the provision of goods and services (b) satisfaction of the ever-increasing needs of the customers. The ability to understand these activities and have the best product or service which caters for client needs makes every business relevant in the market.

Daily, we receive questions from clients who wish to improve their level of customer activities and seek to know the importance of lead generation to their businesses. To answer these trending questions, it is essential to understand what a lead is and how we can generate it.

What is the lead?

For starters, a lead can be defined as a person who has indicated interest in the goods or services you provide in the market. These leads can come from different sources including your website, word of mouth, phone call or recommendation from friends and family members. The total number of leads generated is directly proportional to the effectiveness of your marketing campaign. Recently the use of digital marketing was intensified and creates a more effective method of lead generation for better rankings and an increase in client interaction. The more leads you generate in a market, the better your chances of selling your products and becoming more and more relevant in the competitive market.

Importance of Lead Generation

As stated in the introduction, your business exists because there are customers who are interested in what you have to offer. The more access you gain to these individuals gives you a better market experience in the following ways;

1. Your Business survival depends on lead generation

Generation of quality leads does not only get the products or services sold out but also keep your business in the market. Generating qualified leads for all your businesses gives you a chance to identify your prospective customers, what they want and how you can solve their problems effectively. Once you generate quality leads for your business, you create an avenue for people to interact with what you offer in the market thus receiving their feedback and increased patronage. Lead generation gives you a chance to get into the head of your customers and understand what they want. This is one of the best gifts you can ever have while growing your business.

Click here to know 7 ways to get more Qualified Leads


2. It speeds up sales

Being able to identify individuals who are interested in what you have to offer speeds up sales. It gives you a better conversion rate and detailed information on how your clients are interacting with your marketing strategies in the market. When you utilise digital marketing as a means of lead generation, you get a database of prospective customers who are on the standby to purchase what you what have thus reduced the amount of time, energy and resources spent on the wrong marketing moves.

3. It helps your business to gain profits

Every business owner aims to make good profits. With a quality lead generation platform like Google, you get to connect with your customers on a personal basis and provide them with a straightforward way to purchase your products for little or no amount. That way you save more money which should have been channelled into marketing. This also allows you to get to the customers before your competition beats you to it. A quality lead generation process makes it easier for both the client and business to understand precisely what they want.

Click here to know How can Hubspot help generate more Leads?


4. Revenue Optimisation for marketing

Placing your business before interested individuals give you a chance to detect the most attractive areas for your potential clients thereby enhancing your marketing campaign and speed up your sales processes for increased profit and optimised revenue.

The benefits of lead generation to a business cannot be overemphasised. It gives you adequate information on client behaviour, boosts marketing campaign and effectiveness, increases sales and helps your business to gain profits. Kindly contact our team of professionals if you need help with your digital marketing and lead generation campaign, we will be glad to offer our support. In the meantime, you can interact with us through the comment section, and we will love to hear from you. Don’t forget to share this article with friends and family members.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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