Thirumalesh Prasad C G Thirumalesh Prasad C G, February 19, 2020

Why content is important in SEO

Every digital marketer across the globe is aware of the importance of content to hike a website’s Google ranking. However, apart from ranking, content also plays an important role in educating people’s lives about the various things happening around the world.

People completely rely on content to get the latest information and teach themselves and stay up to date with the fast-moving world. However, people still have doubts about the importance of content in SEO. Numerous people put up questions like, how is it really important in SEO? Why is content the deciding factor of your website’s ranking? What role does it play exactly that it determines the fate of a website in Google’s eyes? In order to bring down all of these questions, here we have showcased some essential points about content and its relation to SEO.

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The definition of content in SEO

There’s no textbook definition available for content so that you can study it line by line and understand it. Content, as stated by Heidi Cohen (a top marketer), is the high-quality information written in the form of a story so that it can trigger an emotion in people and keep them engaging until they reach the conclusion. He also said that content in SEO is delivered not only in the form of text but it is also available as videos, images, audio, and presentations.

The value of content in SEO

The main goal of SEO is to make people engaged with your website and make them like and share the content as much as possible. The content must be so valuable that your audience automatically feels to share it and spread it among their connections. This is the reason why digital marketers have to always prioritize publishing good and engaging content that keeps the audience entertained. Now, let’s talk more technically… Google, the famous and the most-used search engine, works entirely focused on organizing the information in such a way that it becomes universally useful and accessible. This is the reason, Google constantly updates itself through several algorithms to offer the vast load of information on the internet to the people efficiently. However the question comes here is, what kind of content do people find it easy to read? The answer is simple: the most readable, valuable and relevant content. Now, Google's task is to separate the good content from a heap of badly-written or irrelevant content. For this, it introduced the concept of SEO which can make your content appear at the top of the list when people search about a particular topic. And hence, to make it to the top list in the search results page, your website should contain the most unique and audience-centric content. You should have the content that your competitor sites don’t provide. You must organize the structure and format of the content so that people find it easy to read and understand.

The benefits of the content in SEO

There are numerous benefits associated with the content in SEO. Google, as well as the audience, prioritizes only valuable content on every website. Here we are showcasing some of the major benefits you can experience while using highly valuable content in SEO.

You will have a high CTR (click-through-rate)

Having a high CTR makes your site most recognizable in Google. When people are clicking more and more on your site, it means that they find it valuable, it is what Google needs to rank the website. Ultimately, you will gain a wide exposure in Google, which in turn can increase your revenue.

You can generate more backlinks

Backlinks are the perfect way to build trust and credibility to your website. If you have nice and well-structured content, other high-authority websites will not have any problem to create links that are direct to your page. Google considers this technique very seriously. So, the content here plays a critical role to generate traffic from your targeted audience.

You can incorporate more keywords

We all know how Google condemns keyword stuffing. You may even be fined for using keywords inappropriately. But good content will not allow you to do that. You can strategically place your keywords in as many ways as good English writing allows you to. All you need to have is a creative brain.

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To create a great user-experience

At the end of the day, the ultimate goal is to engage people so that they could turn into your customers or regular visitors. This is called generating a great user experience, and it only happens when you deliver highly audience-centric content. You will not only have a large visitor count but also you can increase your revenue rapidly. So, listing all the benefits of the value of content in SEO might have enlightened to a level that next time you will only put quality content on your website. But, if you are stuck or don’t know how to optimize the content, here are a few tips to teach you:

Optimizing the content according to SEO

You can collect important information to make your content highly valuable. However, without proper arrangement and presentation, it will be of no use. Hence, we are offering you some tips that can help you in optimizing your content as per the latest SEO guidelines. Kindly have a look.

  • Always know what the keywords are highly trending on the internet and select your topic accordingly.
  • You can rely on the top keyword search tools which are proven.
  • Always use long-tail keywords
  • Don’t focus on highly competitive keywords with large numbers.
  • Always aim for having a high readability score (you can use tools to know the score)
  • Structure your content logically with high visibility on important points
  • Divide your content into proper headings, subheadings, important pointers, etc.,
  • Make the paragraphs short consisting of only 2-3 sentences if possible.
  • As readers have less attention span, your content needs to have a catchy title and an opening paragraph
  • Always stay up-to-date with the latest happenings in SEO and what Google is updating in their SEO algorithms.

Well, these are a few tips to get you started on optimizing the content. They may look simple but following them on your websites is a consistent process.

Final words

If you want to get a fine rank in the Google search list, you must keep your content highly valuable as well as organized. Hence, research wisely about the topics you want to get published and follow the above-given guidelines to arrange that in a meaningful manner. Apart from that, please do not hesitate to leave a comment if you have any queries or more content-related solutions.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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