Puja Damani Puja Damani, January 24, 2023

Ten reasons why HubSpot CMS should be your first choice in 2023

In this new year of 2023, you must look at the best ways to market your business and reach out and connect with your customers. The best means to scale your business today is to build a website and jump into the bandwagon of Inbound Marketing to generate leads and close sales.

You may be a new start-up or an existing business with an old website. However, creating a new website may seem like climbing a hill, but with HubSpot CMS, it will be a cakewalk.

This blog gives you insights about the HubSpot CMS and the top 10 reasons why HubSpot CMS should be your first choice for 2023. Let's push the button and accelerate into 2023 with the HubSpot CMS!

Let's begin by understanding - What is a CMS?

Content Management System is a software application that helps laypeople build and manage a website. The CMS offers such features and tools that you can quickly create the website you want and make changes to it. This system allows people to coordinate their resources and create content to develop optimized and contemporary websites. You can add, edit or delete any live content on your website. Using a CMS tool, you can store images and documents and gather various information sources.

There are many CMS platforms in the market today, and WordPress is the leader.

Then why would anyone go with the HubSpot CMS?

Well, surely WordPress does build a great site

There is no doubt that WordPress is one of the good platforms in the market today, and we have built plenty of websites on it for our customers. The significant reasons for WordPress being the leader are:

  • It is the oldest open-source web software
  • It is a more straightforward platform to develop on than other conventional platforms like Drupal or Joomla
  • It has a vast user base and a development community
  • It is a good fit for an e-commerce business

But we suggest HubSpot is a better choice

Traditional CMSs can be pretty challenging, with plenty of plugins, server configurations, and security threats. On the contrary, HubSpot's Content Management System (CMS Hub) is not your average CMS, as it offers a plethora of native functionality that is missing in other CMSs. It is a SaaS CMS and frees you of the challenges of CMS management.

The CMS Hub is one of the best website platforms for businesses wanting to integrate their website and marketing efforts. The CMS Hub offers many incredible features that make it a top choice for organizations. Using HubSpot CMS gives you access to the HubSpot themes and modules to design your website. Additionally, you can provide personalized experiences to your visitors and leverage the integrated CRM to build healthy and long-lasting customer relationships.

So, are we saying that HubSpot CMS is the best one?

Well, NO…

But should HubSpot CMS be your first choice in 2023?

Definitely, YES…

The HubSpot CMS is part of the HubSpot Growth Platform, created to promote the application of the inbound marketing methodology to help you attract, engage and delight more customers.


Let's look at the top 10 reasons why HubSpot CMS should be your first choice in 2023

1. Security and Reliability

The top priority for every website is security. With traditional CMS, the safety and reliability of the website are a significant concern. As your business grows, you cannot afford to put your website at risk. So, you need to dedicate time, money, and resources to manage servers and monitor the health of your website.

However, HubSpot's website security is world-class and is less susceptible to attacks due to its strong internal structure. It features 24/7 security monitoring and threat detection and ensures your site's safety with manual and automated checks. CMS Hub provides a dedicated 24/7 security team, an operation-class web application firewall, SSL, custom CDN, SSO memberships, Etc.

HubSpot promises a 99.99% up-time and ensures your site remains active through the global Content Delivery Network (CDN). CMS Hub eases the pain of looking into the security of your website and allows you to divert your efforts to provide top-notch customer experiences.

Key Attributes

  • Premium Hosting
  • Global CDN
  • Standard SSL certificate
  • 24/7 security monitoring and threat detection
  • 99.99% uptime
  • Web application firewall

2. Easy Content Creation

One of the significant benefits of the HubSpot CMS is that users with limited technical resources and time can still build a powerful website for their business. HubSpot provides a variety of pre-built customizable website themes that make websites built on HubSpot CMS Hub look great on all devices. The HubSpot marketplace has over 1000s templates and themes that serve various businesses.

Inboundsys has also developed four in-house themes

Roam, Cloud, Peace, and Care is the Inboundsys' themes that cater to companies in Tourism and Hospitality, Technology and IT, Art and Entertainment, and Health and Beauty, respectively. You can adjust your website's style through your choice of theme settings.

If you want more details about these themes, visit the blog.

Earlier developers were the key to creating web pages, as knowledge of HTML and CSS was mandatory to build a beautiful, professional-looking website. But modern-day CMS like HubSpot provides easy-to-use page-building tools like the drag-and-drop feature. This feature allows you to change the pages' layout, design, and content with zero coding skills.

Key Attributes

  • Drag and drop feature
  • Website themes and templates
  • Theme editor
  • Multi-language content creation
  • Responsive to all devices
  • File management and storage

3. SEO Recommendations

SEO is puzzling and continuously changing; therefore, it can be challenging to understand which keywords to rank for to drive organic traffic and conversions. But in the end, SEO is critical. In traditional CMS like WordPress, you must purchase SEO plugins at a premium price.

The good news is that HubSpot CMS Hub comes with an in-built SEO tool that gives recommendations while you are building the content. HubSpot tells you about the pages that need to be updated and the necessary actions to improve your website's SEO and domain authority.

HubSpot helps you optimize your site for the correct keywords, increase your search ranking, keep a watch on your competitors and maximize return for your team's effort and content creation.

HubSpot also helps you create a content marketing strategy around cluster topics, improving your authority in search engines.

Key attributes

  • SEO recommendations and optimizations
  • Built-in AMP
  • Google Search Console integration
  • Content strategy
  • Content staging
  • Automatically generated XML Sitemap
  • A/B Testing

4. Personalize Customer Experience 

Every business is likely to have more than one buyer persona or ideal customer profile, with each seeking solutions for different problems and challenges. Research proves that most customers are more feasible to purchase from a brand/business that offers unique personalized experiences.

As HubSpot's CMS is integrated with its CRM, you can easily personalize the customer experience at every stage of the buyer's journey, from the first website visit to the sales or service stage.

The HubSpot CMS allows you to tailor your content to individuals, making it more authentic, human, and beneficial. The CMS Hub does this in 3 ways – Smart Content, Smart CTAs, and Smart Forms. This will help engage the visitors for a longer duration and increase the chances of conversion. 

Key attributes

  • Personalization
  • Smart content, CTAs, and Forms
  • Password-protected pages
  • Dynamic content with HubDB

5. Fully Integrated CRM

Customer Relationship Management (CRM) is a complex process requiring numerous tools. One of the unmissable reasons that make HubSpot unique is that CMS Hub is built on top of the HubSpot CRM, giving you access to lead capturing, scoring, and nurturing tools using workflows and automatic emails.

With HubSpot's CRM, you can track every visitor to your website and create personalized digital experiences using your captured data. Using the HubSpot CMS, your CTAs, landing pages, forms, Etc., are connected to powerful automation tools in the platform. CMS Hub and HubSpot CRM together not only make things easy but effective.

With these two together, you will spend less time syncing software tools and more time optimizing your customer experience and growing your business online.

Key attributes

  • Features of HubSpot CRM
  • Email marketing tools
  • Conversational Bots
  • Live Chat
  • List Segmentation
  • Standard CRM interface configuration
  • Custom Objects

6. Efficient Team Management

Though HubSpot CMS provides easy changes to themes and other design structures, you can give this accessibility only to a few team members. You can define the roles of the team and limit permissions, as well as have content partitioning so that only the right groups and users can view and edit them.

As your team scales and roles are more clearly defined, HubSpot CMS allows you to monitor usage, and you can easily keep track of the changes made by the team. You can also understand how your team is performing and what improvements are needed.

Key attributes

  • Hierarchical teams
  • Content partitioning
  • Field-level permissions
  • Admin notifications management
  • Single sign-on

7. Built-in Analytics and Reporting 

Marketers have to monitor their website's traffic. They have to analyze - What's working and What's not working? Analytics monitor website traffic and report any missing data.

HubSpot CMS provides built-in analytics software. This software will allow you to track your visitors immediately and provide exceptional insight into the performance of each page, blog, email, workflow, and form, authorizing accurate and efficient optimization.

The HubSpot CMS provides analytics on your current content strategy by suggesting whether you need more internal links, CTA's, landing pages, Etc. You can easily measure the performance of your website and data to see the ROI of your website.

Key attributes

  • Website Traffic Analytics
  • Reporting Dashboard
  • Custom reporting
  • Filtered analytics view

8. Easy Scaling

Your need for new features and functionalities grows as your business grows. HubSpot CMS can accommodate all that and grow your business. Whether you wish to add more root domains, restrict access to specific HubSpot pages, or automate your A/B testing using artificial intelligence and machine learning, HubSpot CMS can help you.

Suppose you wish to custom-build web app experiences like a calculator, event system, customer portal, learning management system (LMS), Etc. In that case, you can do so, all within your HubSpot account.

Key attributes

  • Additional root domains
  • Membership
  • Adaptive Testing
  • Web app
  • Sandboxes

9. Economical

Is HubSpot CMS worth the price?

Definitely YES!

HubSpot CMS provides all the tools in one place. In contrast, in other platforms, you need to shift between multiple tools to perform different tasks, which would be time-consuming, require specialized resources and burn an additional hole in your pocket.

HubSpot CMS Hub Starter - starts at $23/month. In the initial stages of your business, you can select HubSpot CMS Starter. You can upgrade to the CMS Professional / Enterprise plan as your business scales. With Starter, you can build a website, secure it, and run it simultaneously with the rest of your HubSpot tools without issue.

HubSpot CMS Professional - starts at $360/month. Professional builds on the Starter package, with a range of additional features like personalizing your site with smart content, optimizing it with A/B testing and custom reporting, integrating with Google Search Console, and more.

HubSpot CMS Enterprise - starts at $1,200/month. This is for businesses looking to make the most of their website and bundling up their sales, marketing, and growth strategy right into it; Enterprise is for you.

10. Ease of Use

It's all about usability, reliability, and customer experiences. HubSpot CMS Hub meets all, enabling businesses to save time, effort, and money. HubSpot pricing may seem more to the layperson. Still, the benefits and features that come with it are user-friendly, making HubSpot efficient and time-saving. The HubSpot CMS benefits developers and marketers, enabling them to build a website that attracts new business and provides customers with a seamless digital experience.

INBOUNDSYS, the award-winning HubSpot Platinum Partner Agency, has ten years of progressive experience in providing efficient and effective CMS solutions to our esteemed clientele. We take time to understand our client's goals and challenges and take them through the most fruitful CMS solutions that are coherent with their business needs. We have built 800+ websites on HubSpot and can help you create world-class websites on the HubSpot CMS Hub. Connect with one of our experts today to learn more about how we can help you!

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Puja Damani

Written by Puja Damani

Puja is an artistic, creative, and passionate Client Success Manager at Inboundsys. She has more than 15 years of experience in web designing and the Ed-Tech platform. Over the years, she has essayed multiple roles, from being a web designer, content writer, teacher, and business analyst to a quality analyst. She has exceptional analytical skills, interpersonal communication skills, and organizational skills. Her keen ability to break down and synthesize information and attention to detail while envisioning the bigger picture makes her a genuine people person and build healthy relationships. She is an eloquent writer and has written many blogs on Ed-Tech and other web technologies. During her free time, she likes reading books on recent technological developments and non–fiction books and satiate her creative instincts through painting and cooking.

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