Thirumalesh Prasad C G Thirumalesh Prasad C G, March 5, 2019

6 Reasons to use Hubspot for Inbound Marketing

In our previous article, we discussed the importance of lead generation to a business. We gave you a detailed list of why lead generation is right for your business, and we reiterated the fact that it improves your marketing campaigns. In this article, we shall look at the reasons why you should use HubSpot for inbound marketing.

When it comes to marketing automation and website creation, nobody does it better than Hubspot. Right from its inception, it has been at the forefront of affairs when it comes to inbound marketing. This is not something I read off the page of a website, I have used Hubspot and other marketing automation/ website creation tools out there, and I know the difference. It offers quite a vast array of options which has made my last few years of inbound marketing, website creation and lead generation worthwhile.

There are several reasons why I will choose Hubspot over other marketing tools in the market, but for this article, we shall limit it 6 reasons why you should use HubSpot for inbound marketing.

1. It is Easy to Use

Unlike other inbound marketing tools in the market, Hubspot is easy to use even without special skills. The implementation of important marketing has an excellent graphical user interface which is easy to understand and by users. The tool comes equipped with virtually everything you will need for a successful inbound marketing campaign; thus, giving you a chance to carry out multiple actions with one device. It can be used in managing blog writing, Email workflows, marketing funnels, web development, website analytics and a host of other features which increases your marketing campaign. It comes with a high level of flexibility which incorporates other platforms to give you the best experience in the market.

2. An excellent fast and responsive customer support

One of the factors to consider when choosing an excellent inbound marketing platform is the ability to obtain a fast, responsive and highly effective customer support system. This comes in handy in giving you the needed help when the need arises. If by chance you come across anything you don’t seem to understand while using Hubspot, you can easily contact the tech support who are on standby to reply as soon as possible. From my experience with them, I can say that the support team and online documentation processes are superb and top-notch. They are available round the clock and on all platforms. Customer care attendants are highly responsive and jovial in a professional way.

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3. The Number Of Features

Although this has been discussed in the previous point, there is a need to note that Hubspot offers users a vast array of features which is quite impossible to experience anywhere else. These tools can be utilised for virtually everything on your website from blog writing, web analytics to email content marketing and many more. Hubspot was created with the success of your brand in mind and will continue to offer the best services for a long time. The incorporation of these tools into a single platform is what makes Hubspot unique for inbound marketing purposes.

4. It can be integrated into other platforms

Apart from giving you unlimited access to a vast array of options to choose from, Hubspot comes with a high level of flexibility which can be integrated into other platforms for better performance. At the time of writing this article, HubSpot has been successfully integrated into WordPress and Magento to enable you to manage your eCommerce business effectively. This is a gift second to none. Hubspot is the best answer to all your inbound marketing campaigns.

5. It monitors buyer journey

From the moment a customer interacts with your marketing campaigns to the point of engaging your services, Hubspot creates the best avenue to track your customer’s behaviour and understand all their needs. With HubSpot, you get to see who your leads are, what they are interested in and how best you can improve their experience.

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6. Complete Marketing Automation

With the level of ease and flexibility of HubSpot, you get hands-on access and information on complete marketing automation such as email marketing campaigns which can be time-consuming. Hubspot interacts with other marketing automation software to initiate specific actions such as signing up for emails, making a purchase, downloading content and above all, understanding client needs.

The benefits of using HubSpot for all your inbound marketing are quite numerous. It is easy to use, it fast and above, highly effective. Kindly contact our team of experts if you have any questions concerning how to integrate HubSpot in your inbound marketing, we will be glad to hear from you. Don’t forget to share this article with friends and family members.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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