Murigeppa R Kolhar Murigeppa R Kolhar, April 18, 2022

SEO Software and Strategies in Web Development

SEO tools allow users to find, analyze, and organize keywords and outline strategies to improve organic search rankings. This solution executes other essential things, including content optimization, backlink analysis, and link building. Search engine optimization aims to build web page rankings in organic search results and is an all-important component of any marketer's online marketing strategies. SEO is a business solution to improve your organic search rankings.

Various search engine optimization tools help millions of businesses stay competitive by enhancing their web presence. SEO tools are used for diversified businesses, from small to big. These SEO tools grow traffic to websites to receive more and more visitors to their website. SEO strategy is an important integral part of all businesses that seek to improve their website traffic and build an optimized website. Search engine optimization is the best web marketing tool for businesses because it does not need a big budget if you use the services of an SEO tool.

The analytics data from Google and other search engines rank your website and change from time to time- this means you are required to keep up with the up-to-date SEO developments if you want to outpace competitors. You can choose many exceptional tools to help you grow your search engine presence and receive the data you need to refine your rankings in this digital landscape. When you are in the process of implementing this, if you know what they are and what they can do for you, you'll be well equipped for success.

As small businesses do not have sufficient funds to infuse in high-cost internet marketing campaigns such as link exchanges and SEM, SEO seems to be the best choice since it's economically viable and highly competent, and effective if executed in the right direction. Moz Pro, Ahrefs, SEMrush, Woorank, Google Search Console, and Google Analytics are some of the most sought-after SEO tools.

The principal truth around SEO tools is how much they can speed up the process involved in SEO. Don't forget that SEO tools are there to boost you in your expedition to implement a fool-proof, error-free, and efficient internet marketing campaign. Automating processes by way of some handy SEO tools also helps in eliminating unproductive time and effort. Please think of the time spent in hours that one will be able to save when checking backlinks since SEO tools can do this within a few minutes.

By using practical tools, a lot of time and effort is saved. With the help of SEO tools, we can gather data and statistics quickly in an organized, systematic way. Using tools, we get the data in one place. When you collect data unorganized, you may ignore vital data or even mess up imperative data. Errors and mistakes in manually collecting data and reconciling information can also prompt misdirecting figures.

The strategies to enhance SEO should be a sustained, continuous effort to improve the web page's search ranking and identify new ways to design content to boost the business in a meaningful way. If a web page is not monitored continuously, it means letting the search rank down. Therefore, it is essential to do continuous monitoring of SEO tools. Several proprietaries (licensing rights to use) and free SEO tools are available on the internet, with different uses covering some typical implementations.

We'll recommend some handy, easy-to-use, fast, and essential SEO tools in this article. Each tool can support improving your rankings on search engines.

1. Google Search Console

Commonly, Google's Search Console is used for efficient management, better control, acknowledging how Google interacts with a webpage and gathering essential data from google about a site page. Search Console furnishes statistics on how Google crawls, indexes, and serves websites. This will enable monitoring and optimizing website search performance. Search Console will help identify problems that can make a webpage performs best in search results by the following means.

  • It helps in generating and analyzing the robots.txt file.
  • In uploading the Sitemap file in XML format.
  • It helps in specifying the preferred domain.
  • By checking Googlebot crawling issues on a website.
  • By removing the links previously crawled by Googlebot.
  • In identifying issues with website description, title, and Meta tags.
  • In identifying clicks and impressions in the form of Analytics and Metrics.
  • In the identification of Crawl errors that are present on the website.
  • In the identification of Keywords of web pages presently ranking it for.
  • In the identification of Google indexing.
  • It can suggest HTML improvements.

2. Bing Webmaster Tools

The Microsoft Bing search engine provides a free service to web admins to add their websites to index crawlers. Bing also gives various valuable tools to web admins for troubleshooting the indexing, crawling issues, analyzing website statistics, submission and ping tools, sitemap creation, new content, community resources, and consolidation of content submission. It includes the following features and tools to help web admins access the data and manage their websites on Bing Search Engine.

  • Crawl issues enable the web admins to identify the potential problems with their websites, for instance, unsupported content types, File Not Found (404), long dynamic URLs, and blocked by REP.
  • Backlink data enable the webmaster to obtain important data about their backlinks or referring links.
  • Using Advanced filtering, web admins can scope the results quickly in website reports for zooming into the data they require.
  • For results analysis, web admins can use Data Download, which enables them to get the first one thousand results in an excel file.
  • The Keyword search tool enables them to search for new keywords for their website.
  • Analyze reports for any errors that are on your site's web pages.
  • Web admins can use a Markup validator to check if their website meets W3C standards.
  • To verify if the Bing search engine is viewing their sitemap accurately, they can use Bing Sitemaps.
  • Outbound links enable web admins to check the Bing search engine's outbound links.
  • Robots.txt validator enables them to verify their robots.txt is meeting the standards.


It is a web application that shows how any search engine sees a website. All output primarily focuses on HTML, just like what search engines see when search engines are visiting a web page. It deprives a website of a foundation level without images, fancy fonts, or headers and shows vital Search Engine Optimization statistics. The use of the tool in analyzing a website can easily be identified, and then which specific part of a website needs improvement can be analyzed. The relevancy of particular keywords and a page structure of a website can quickly be determined by switching between different features such as:

  • Internal and the external number of links on a webpage.
  • Headings from H1 to H6.
  • A response code of the server.
  • Meta information such as Meta description, title tag, and Meta robots.
  • Analyze content and UX.
  • URL redirections and their types.
  • The total count of words on a site page.

4. Google Analytics

Once the task of fixing and improving the indexing and crawling issues on a website has been used, using the Google webmaster tools. Then the next step is to monitor the incoming traffic on a website. Google Analytics is the right tool for monitoring and analyzing incoming traffic. This application provides deep insights into the website's traffic analysis that gives real-time statistics, data, and analysis of user interaction with the web pages.

  • How does a visitor behave and reach the website?
  • It helps in determining the various favorite content on the website.
  • Another software offered by Google is Google Website Optimizer- It enables the webmaster to conduct different experiments to identify what on-page changes can generate excellent conversion rates with users.
  • The combination of Google Search Console, Google Website Optimizer, and Google Analytics is an efficient way to start improving the website.
  • Gives insights into sources of traffic.
  • Provides Statistics about visitors.
  • It gives insights into frequently visited pages.
  • It gives insights to bounce rates.
  • Provides email reports, sub-domain management, outbound links, search statistics, etc.

5. Screaming Frog

Screaming Frog is also known as SEO Spider. This is an advanced application website audit tool used to crawl small and large websites. It's a robust software where manually verifying all the website pages is a highly tedious process, and to overcome this, this tool is widely used. The primary advantage of this application is the ability to search and filter different SEO errors. It's a webpage crawler used to crawl URLs of websites, and it fetches the core on-page components, which help in on-page Search Engine Optimization. Screaming Frog is adaptable and simple, and it can crawl very swiftly and permits analyzing a website page search results in real-time. It helps SEO experts and professionals to identify the SEO issues on a website swiftly. This application provides an in-depth statistical report. This software gives insights into the identification of the below problems.

  • In finding the broken links on a website.
  • For analyzing the Metadata and page titles.
  • In discovering the duplicate contents on a webpage.
  • Can help in data extraction with XPath.
  • It can be used for reviewing robots and directives.
  • It can be used to produce an XML sitemap.

6. GTMetrix

GTMetrix is a handy web application for analyzing the load time of web pages. It can swiftly identify the content and pages that take a long time to come up. Website speed plays a significant role in search engine rankings; therefore, it will show webpage speed to appear over the web. GTMetrix is an excellent tool for examining the load speed of a webpage where it can diagnose the issues and problems. It also suggests the possibilities for improvement by applying which web page can be worked on further. Many other tools are available for checking the page speed, but GTMetrix is widely used as compared to others due to its comprehensiveness, thoroughness, and user-friendliness. The other page-speed tools which might be helpful are Google PageSpeed Insights and Pingdom. Users can enter the URL of a website, and these applications will come up with the webpage speed score and a list of suggestions to improve it. E.g., it can suggest combining multiple CSS files into a single file or compressing the code to improve the load times.

7. Rank Checker

This application checks how a website performs in search and where it lands on search engine result pages. It searches the bulk swiftly for your SEO strategy and provides the results in a spreadsheet, and further, we can use these to generate the reports and charts. Rank Checker monitors the ranking of a website in search results and provides tips to improve ranking further. Moving a website up in search ranking is a time-consuming process. Still, Rank Checker can be installed in the toolbar for monitoring the website continuously.

8. Google Trends

Google provides another excellent tool known as Google Trends, which gives the amount of keywords searches over different time spans that can be viewed using Google Trends. Google Trends is a web application that assists users to visualize, anticipate and discover the tendency in visitors' search behavior within google search, google shopping, google images, google news, and YouTube, to name a few. It is a beneficial tool for reviewing the success of a company's SEO strategy. Furthermore, by using Google Trends, the data can be segregated by region and language to plot various key phrases on a single graph. Therefore, web admins use Google Trends to anticipate traffic for a specific period.

9. SEMrush

This software provides insights into digital marketing strategies as an SEO campaign package comprising pay-per-click (PPC), content marketing, and social media. This software is crafted for users who need an edge to understand digital marketing. This application helps to gain knowledge and implement the use of SEO. Mainly this tool is used for keyword research, online ranking data, analyzing competitor strategies, and gaining deep insights into search volume. In simple terms, this platform is widely used to understand and analyze the health of a website and take the 'Q' and go for building on SEO strategy.

10. Moz Pro

This software assists in assembling the data of website rankings, gathering new keywords, tracking site crawling capability, page optimization, sites unbroken links, and link metrics to implement SEO strategies. This user-friendly interface makes it easy to generate the required data and reports. Overall, this tool provides features in the form of suites of applications and allows users to stay at the top by building an SEO strategy.


SEO Tools deliver progressive, cutting-edge advanced technical solutions, and it helps boost the visibility of your business website. Every other tool has its features. There are various tools available on the web, and each of them has its specific features and functionality. A new tool typically authorizes a new way to look at the data and analysis. SEO achievement guarantees engagement in search engine results in pages, and this is an inherent component of your brand and builds brand trust. The software's crafted to make the tasks more manageable and help while performing the SEO.

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Murigeppa R Kolhar

Written by Murigeppa R Kolhar

Kolhar M R is an Accomplished, Passionate, and Result-Driven Software Quality Assurance Management Professional at Inboundsys. Before starting Inboundsys Kolhar had 14 years of IT industry experience working for various organizations. He has been a core associate and worked as a Test Manager in managing World-Class SaaS Products and Services. His domain expertise includes Web Services, Airline, Artificial Intelligence, Cloud-Based Services, Healthcare, Blockchain Technologies, and Finance sectors. His expertise and proficiency include handling End-to-End Software Testing Operations, Project Initiation, Reviews, Test Planning, Test Automation Design, Release Management, and Release Process in the software industry. Leadership areas include Digital Marketing, Social Media, Strategic Marketing, Strategic Consulting, and Brand Management. He loves writing, exploring new things, and sharing knowledge with the world. He is an articulate writer who loves writing on the industry’s latest trends with industry insight articles as blogging (and being an influencer).

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