Thirumalesh Prasad C G Thirumalesh Prasad C G, July 17, 2020

12 Methods to Optimize Inbound Links in SEO

An understanding of the 12 methods to optimise inbound links in SEO

Search Engine Optimisation helps to optimize articles, blogs, press releases so that they appear on the first page of the search engine results. The objective of SEO is also to enhance the ranking of articles, blogs, and press releases. When we talk about content and how they can be optimized using SEO then we mean textual contents, voice content, video content, image content, media content, and inbound links.

Inbound links are those which are often used while authoring an article or a blog. Such links are incoming links from relevant as well as reputable websites having higher domain authority on our articles. This blog is an honest attempt to focus on the 12 methods to optimize inbound links in SEO. Here are the points we are going to cover in this blog. Please have a look to optimize all of your inbound links in the SEO.

Create Blog Content That Others Like to Share

Search engine optimization commences with content. The important step to generate inbound links is to create content that others want to share. Such content can be informative blog posts. In this context, one needs to understand that average blog posts won't generate inbound links. The blog posts need to be outstanding.

Use Social Media Websites

In recent times, more and more people prefer to use social media websites like Facebook and Twitter. If you are serious in creating inbound links then you can share posts on social media websites. If you can optimize the posts well among the audiences in your network then you can create internal links.


Use Social Bookmarking Websites

There are many social bookmarking websites like twitter, Digg, Pinterest, Stumbleupon, Reddit, Dribble, Pocket and you can use them to create posts that are easy to share with. If the post content is interesting, informative then it becomes popular among the audience and internal links are generated.

Write Articles

If you are a good writer then you can pick an interesting niche, create article contents and post them in popular article submission sites like Ezinearticles, Articlebase, etc. If your contents are informative then they become popular among the audience and then you gain internal links.

Write and Distribute Online Press Releases

Writing and distributing a press release is yet another method to generate inbound links. There are numerous websites like newswire, PR newswire, business wire, 24-7 Press Release that publish press releases. Besides, there are news organizations that publish press releases. However, one thing is important and that is the press release that needs to be well-written.

Author and Publish Guest Posts

If you publish guest posts on websites that have high domain value or high page value then more and more audiences will view your post. Because of which you can expect an increase in the number of inbound links. Your posts need to be informative, exceptionally well-written to create more and more incoming links.

Post Blog Comments

If you want to do link-building in SEO then one good way is to post comments in blogs of websites having high domain authority, page authority, and page rank. Posting blog comments and thereby furnishing the link to your website is a superb way to attract more and more audiences to your site. This is a great way to do internal link building.

Engage in Link Exchanges

You can do link exchanges to increase the audience for your website. If a blogger writes content that is relevant to your web posts then you can highlight broken links in the blogger's website and request the blogger by mail to replace the broken links by your website links. In that manner, you can expect to build inbound links.

Create a Network of Bloggers

If you are a blogger then you can create a network of bloggers. You can then use the network to do link exchanges among the members of the blogger community. In this method, you can expect to grow web traffic to your website. This is also a good method to do link building.

Create Links Using Image Sites

There are several image submission sites available and they include Instagram. Twitter, Facebook, Shutterstock, Pinterest, Flickr. You can use posts in some image submission sites, provide the links to your website in these sites, and thereby aim to create internal links. If your image content is attractive then you can expect to grow web traffic to your website.

Use Your Popular Blog As Internal Links

If a blog of yours has become popular implying that it has high domain authority values, page authority values, page rank values then you can use the link to this blog in other blogs of your website. By doing so, other blogs will become popular, and you can expect more and more web traffic to your website.

Forum Posting

You can engage in forum posting and thereby pass the link to your website in the forums. In this manner, you can attract more and more audiences to visit your website. This helps you to enhance your website traffic. It helps you in the process of internal link building.


The above methods are about the different ways to do link-building as well as to optimize inbound links in SEO. Besides, the above-mentioned methods there are other methods also that help you in link building, attracting more and more web traffic to your website. You can post in question and answer sites like quora along with internal links to attract more and more traffic to your business. For more on this visit relevant resources that are available on the web.

New call-to-action
Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

Comments Form

    Recent Posts

    Posts by Tag

    See all