Thirumalesh Prasad C G Thirumalesh Prasad C G, February 13, 2019

Hubspot and Marketing Transformation

The internet has gone ago after the discovery of digital marketing and other business-oriented functions which can be performed with much ease and a higher level of competence and flexibility. These marketing uses have undergone different levels of transformation from the most primitive to the highly advanced methods presented by Hubspot. These marketing transformations were introduced in 2010 and in 2019, the levels of use it can be put to have significantly increased.

A look at the marketing transformations introduced by Hubspot in 2010 to what is obtainable today is an indication that the market has undoubtedly moved through several upgrades with a significant area of application for its users. At the time of writing this article, there have been some recent upgrades in the level of services offered by HubSpot regarding marketing products. These new upgrades (leads) create a chance for bidirectional connectivity to existing between HubSpot's lead capture and the intelligence tools which has assisted its users in marketing their products to the market effectively.

The need for a highly effective marketing system which gives the client more control over how the product gets to meet the clients led to the creation of good customer relationship management (CRM) software which provides a closed up loop marketing to all users of HubSpot. This new lead belongs to the HubSpot Application Programming Interface (HAPI), and it was primarily created to allow developers to create innovative marketing applications by utilising capabilities and data from the customers' portals. It gives the customer more control over their interface and enables the marketers to enjoy a trim level of marketing and sales processes coupled with access to campaign insights which shows that they are working with marketing investments. The integration of this new leads has not just succeeded in the generation of traffic and leads but also in the creation of an ultimate measure of ROI. The market trends are moving very fast, and this has succeeded in affecting the level of marketing applications obtainable by all users of Hubspot.


1. Increase in marketing sophistication

The successful adoption of the HubSpot marketing transformation in your business has a high tendency of opening up things for people who are eager to connect or find the missing links in their marketing and sales effort. This has greatly assisted the users to have higher visibility of their ROI and can be utilised in solving a lot of workarounds which marketers have traditionally used. Remember digital marketing is all about visibility, and once this is achieved, a high level of ROI can be reached within the shortest time possible. In the nearest future, it is expected that brands will not just sell products in their stores but also experience, shopping will be made more accessible, and the use of company bots will generally increase thus reducing human interference in the process.

Click here to know Hubspot product update for 2019



2. A higher level of connection between clients, marketing and sales effort

Hubspot marketing transformations brought about a better relationship between clients and their marketing or sales effort. This is one of the significant challenges of digital marketers. With this level of connection between the Hubspot users and the level of marketing and sales effort, they input into the market a higher level of results will be achieved.

3. Development of integrations for CRM

HubSpot developers have been able to create a good relationship between mobile leads application and Google Android. This has dramatically assisted people to gain access to a broad level of leads and contact information on the fly. This ensures that they secure the chances of the customers to connect with hot prospects with the time is right. At the time of writing this article, there is a high level of sample implementation for Microsoft Dynamics CRM, NetSuite and SugarCRM for production with beta users. This has come in handy in assisting HubSpot Certified Partners to prepare to help customers in the development of integrations for their CRM choice.

4. Scalability and flexibility in marketing

The general sophistication associated with digital marketing has been increasing right from the adoption of the Hubspot marketing transformations. As important as this may be, marketing depends on the utilisation of a single source of data which can be used in powering all marketing decisions and activities. Access to HAPI gives Hubspot the chance to provide a central hub of data while offering a high level of flexibility to marketers with the sole aim of creating the unique software and applications which are specific to their businesses.

Click her to know How hubspot helps you to improve your customer relationships?


5. A full understanding of the marketing investments

With the implementation of the marketing transformations in Hubspot, clients can obtain a huge sales return into their marketing investments. This will bring a massive change in the customers marketing system with a higher level of accountability and market readiness.

Contact us if you have questions on the marketing transformations of Hubspot and how best it can be utilised in your digital marketing. Don’t forget to share this article with friends and family members.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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