Murigeppa R Kolhar Murigeppa R Kolhar, May 2, 2022

How to Boost Your Search Engine Rankings?

Have you ever thought about getting your web design to appear on the first page of search results? Every small business wants to establish a web presence, but it isn't all times a simple assignment. If you codify it, the outcome will happen.

Search engine optimization is one of the high talking points in the marketing network, so many online visitors are looking for the required information on the web. There are different SEO tools you can use to manage your SEO. The distinct methodology to implement and the current trends taking over the digital landscape. We crave this full-scale guide that will help you gain and understand the salient principles of search engine optimization and give you some insight into a strategy to build on your current plan of action.

Search engine optimization is the routine action of improving a site's architecture to be shown top of the search results findings without paying. Contrarily, paying for a slot at the top of a search is well known as Search Engine Marketing (SEM), which needs an altogether different cluster of mastery and skillsets. Both of these approaches mark up the search as a medium. When you focus on ranking your web design content organically, you implement SEO, not SEM. Thus, if the objective of most SEO blueprints is to own the top spots on the google results page, where should you start? One place would be to understand how google diagnoses and assesses content – and this substantially comes down to the Google algorithm.

Google Algorithm

Search engines like google use artificial intelligence (AI) and various ranking algorithm to deliver the most optimal results to searchers. Google positions its algorithms deeply into five statistics, namely queries, the relevance of web pages, contents quality, usability, context, and settings, to find the most relevant results. Some of the critical attributes wherein search algorithms give preferences to web designs rely on page load and should display correctly across all the browsers. The compatibility factors with different device types and sizes like desktop systems, laptops, tablets, and mobile devices. Lastly, the crucial key factor as per google confirms that UX metrics play a vital role in the algorithms.

SEO Categories

There are mainly three types of Search Engine Optimization methods, each with its cluster of protocols and likely influence. Let's discuss these methods and understand the technical aspect of these types On-page, Off-page, and Technical SEO.

On-Page SEO

On-page SEO optimizes web design pages to rank top and obtain additional and more applicable traffic in search engines. On-page associates to both the content and HTML source code of a page that can be optimized. A well-optimized page assists google in understanding what the content is about, which helps it arrange and rank your page.

On-page SEO works in line with the content and infrastructure of a website. It comprises an excellent selection of keywords, providing valuable, knowledgeable, and amazing content, inserting keywords in the appropriate places, and assigning the proper page titles to each page on a website. It also targets the best keyword clusters and synchronizes the current content to target keyword clusters. Website architecture and infrastructure are considered best if the contents are created to target specific keyword clusters.

On-page SEO cites all measures which associate directly with the site pages to enhance its stance in the search rankings. It covers the proper title tags, keyword-rich meta descriptions, and crafting content that contains keywords and phrases aligned to what your content is about to assist the search engine in understanding when to show the webpage. Everything within the On-page SEO basket can be programmatically manually updated or optimized by editing the code.

Off-Page SEO

Off-page SEO doesn't involve updating or publishing content to site pages. Off-Page SEO comprises actions taken outside the website to influence site page rankings within search engine results pages (SERPs). Off-Page SEO intends indirect activities to generate backlinks that work away from the website to raise the organic ranking. Since Google uses more than just what is published on your site to find out rankings and authority, it is a pivotal step in the SEO process to pursue off-page SEO hacks in conjunction with on-page optimization. Off-page measures such as brand mentions with or without a link, social media shares of your content, and bookmarking are all high-value search signals that tell google you are a trustworthy and high-value source of information.

Off-page SEO is one of the necessary parts of a successful SEO strategy.

An off-page SEO approach is about how other online sources refer to a targeted website. This technique is used with a backlink-building strategy which can be created by working on submitting the links to search engines. By submitting the website's link to the open-access web directories, discussion forums, creating open access pages, creating the business pages on social networks like Twitter, Google Plus, LinkedIn, Facebook, etc. Operative and active social media presence plays a vital role in webpage ranking. So, the best strategy for SEO is to keep changing the website with the changes in the search engine's SEO algorithm.

Technical SEO

Technical SEO enhances the framework and content of site pages for crawling and indexing. If you've put down a good foundation with your on-page SEO and you have built authority by generating off-page search signals, building on the technical outlook of the site pages will have a noticeable influence on how many visitors find your content from search.

Google and other search engines desire to present the users with the best possible results for search queries. Thus, Google's robots crawl and evaluate web pages on various constituents. Few elements are based on the user's experience, like how fast a page loads. Other factors assist search engine robots in analyzing web pages. So, by building technical facets, you help search engines crawl and understand the site. Implementing these procedures technically will yield much-needed value, and you might be rewarded with higher rankings or even rich results.

Technical SEO activities include:

  • Enhancing page speed (load time).
  • Optimizing the website's backend code to render correctly.
  • Updating the search engine for the required pages to index.
  • Adding the proper redirects.
  • Using canonical URLs to avoid instances of duplicate content.
  • Adding structured data.
  • Anything that communicates directly to the search engine about how the site should be displayed and work.

Local SEO

Local search engine optimization optimizes the website and required information to appear in regional search results. Having a strategy that stresses local SEO is advantageous for companies that serve a local market. Businesses that have a physical location to serve a geographic area can be benefited from local SEO implementation. Local search engine optimization needs a planned and targeted approach distinctive from general SEO.

Local SEO exercises include optimizing the business website for local search queries and optimizing the businesses for the Google My Business page. Your business information must be clear, accurate, complete, and optimized. One step further, Include a Google Map with a marker to your website.

Mobile SEO

Mobile SEO is vital, especially in today's digital landscape device-oriented civilization culture. Mobile optimization is securing the visitors who access the site from mobile devices and have a flawless usability experience. 30% of transactions happen on mobile. If you want mobile users to engage with your website and become loyal customers, as a business website implementing search engine optimization (SEO) across smartphones and tablets is a must to stand out in this global footprint era. Google has Accelerated Mobile Pages (AMP) used to optimize mobile web browsing and intended to help web pages load faster. So having a robust mobile SEO strategy is required if you want to win with organic search.

Search Engine Optimization Techniques

To keep up with the latest technology, SEO uses three different techniques for Search Engine Optimization. 

  • White Hat Search Engine Optimization
  • Black Hat Search Engine Optimization (Spamdexing)
  • Gray Hat Search Engine Optimization

White Hat Search Engine Optimization

One of the most prominent Search Engine Optimization techniques is White Hat SEO. This approach implements the proper techniques and methods to increase the SEO rankings. White Hat SEO acts by the rules and guidelines provided by Search Engines. White Hat SEO is ethical, legally not objectionable Search Engine Optimization which encourages a positive rating by a search engine. It is performed and carried out by organic link building, in other words, through natural linking to other websites. The natural link-building structure is mainly generated through helpful content and user popularity.

White Hat SEO's methods are developing quality content, optimizing the content, lean code of a website, well-structured mark-up, restructuring, Keywords research and analysis, email marketing campaigns to opt-in customers, and submitting the site map to Search Engines. Selecting the White Hat SEO technique implies delay and certainly will take some time, but progressive and long-lasting growth in Search Engine Ranking is assured. 

Black Hat Search Engine Optimization (Spamdexing)

Black Hat SEO is a practice against search engine guidelines to boost and increase the Search Engine ranking. This technique utilizes several weaknesses in the Search Engine ranking algorithm to get a high ranking for non-deserving websites. This SEO technique does not follow Search Engine rules and guidelines, specifically Google or Bing. The extent of Black Hat SEO is shallow because it uses keywords stuffing, Meta tag stuffing, hidden link, hidden text, cloaking, and link spamming. In addition, using Black Hat SEO techniques means it is speedy but short-lived growth and unpredictable Search Engine ranking. Black Hat SEO methods aim to tempers search engine algorithms to grow a website's rankings on the Search Engine Results Pages (SERPs).

Search engines, such as Google to Bing, make it highly explicit which types of practices go against their disciplinary terms. They're also quite clear on the potential outcomes if you breach their rules and guidelines. Using Black Hat SEO methods can penalize your website (either algorithmically or with a manual action), which means lower-ranking positions and, most likely, a decline in organic traffic.

Gray Hat Search Engine Optimization

Gray Hat is a type of SEO technique that is neither white nor black. It does not use the White Hat SEO technique and instead combines both. Gray Hat SEO is a transformation from White to Black and Black to White. Google's best measures, systems, practices, and conditions have the dimensions to prohibit intelligent framework and thinking outside the box.


The convenience of the brand, in terms of awareness, trustworthiness, and brand equity, is infinite. The digital world has given us many options to explore to achieve overall organizational aims. Search Engine Optimization is one of the strategies that will serve you to ace the competition. SEO refers to the aptness of a website to boost quantitative and qualitative website visits through organic search engine results.

Wrap Up

To boost your site's rank, work with subject matter experts in SEO. If you are a web marketing expert, you will undoubtedly acknowledge the significance of getting listed on top of search engine results and the advantages gained from top search engine rankings. Search engine rankings are very crucial for the success of your business, and there are lots of benefits to getting a better search engine rank. The advantages of SEO for businesses are realistically unending, and taking an edge on them can build on your brand's success in the marketplace. 

As mentioned, it may take a while before you start to relish the benefits of SEO. Keep in to take care that SEO is a continuing process. Using the right rank tracking tool could help advance website rankings and organic traffic pointing to the website. By tracking your position, you can ensure that you are always on top of Search Engine Results Pages (SERPs), and your clients can conveniently find your content on the first page.

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Murigeppa R Kolhar

Written by Murigeppa R Kolhar

Kolhar M R is an Accomplished, Passionate, and Result-Driven Software Quality Assurance Management Professional at Inboundsys. Before starting Inboundsys Kolhar had 14 years of IT industry experience working for various organizations. He has been a core associate and worked as a Test Manager in managing World-Class SaaS Products and Services. His domain expertise includes Web Services, Airline, Artificial Intelligence, Cloud-Based Services, Healthcare, Blockchain Technologies, and Finance sectors. His expertise and proficiency include handling End-to-End Software Testing Operations, Project Initiation, Reviews, Test Planning, Test Automation Design, Release Management, and Release Process in the software industry. Leadership areas include Digital Marketing, Social Media, Strategic Marketing, Strategic Consulting, and Brand Management. He loves writing, exploring new things, and sharing knowledge with the world. He is an articulate writer who loves writing on the industry’s latest trends with industry insight articles as blogging (and being an influencer).

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