Growing your business online is not a lengthy process. However, you need to make sure that your digital platform is up to the mark in terms of quality. Either you are building up a digital platform for your business or trying to influence people with the help of a blog website. You need to make sure that all the components of your digital platform are performing well.
There are billions of websites available over the internet that are trying the best in their market. People try a lot of things, such as setting up ad campaigns and promoting the website via digital marketing to promote their website. Still, if the base of any website, i.e. its components are not up to the mark, it will all go in vain. Here we are discussing all the essential components of a website and the metrics you must follow to enhance the quality of your website.
Components of website that affect quality
A website is made up of various components, which collaboratively form a digital platform for you. All of these components need to be appropriately assessed as well as managed for the smooth working of your website. Moreover, the search engine giant Google also keep a sharp eye over the performance of sites and place according to it in the search result list. Here we are showcasing a list of some website components, that must be appropriately managed so that your website can run smoothly and perform well in this highly competitive market.
- Front End Elements
- Navigation Structure
- Page Layout
- Graphic Design
- Back End Elements
- Content Management System
Website speed science
The entire quality of a website depends on two things, the website speed, and its user experience. Here we are discussing the website speed science, which will showcase the factors that affect the speed of your website. The website speed science has two main components that can be seen in the following points mentioned below:
1. Server speed
A server works as an engine for your website and is entirely depends on the location as well as the performance of your web hosting provider. Your server must be efficient enough to be up to the mark in terms of speed and performance. To elaborate it more clearly, let us take an F1 car as an example of it. You can easily decorate the outer structure of your care like a Formula 1 car. However, you can not stand at the winning side in the race if your engine is not powerful enough. Same goes to your website, no matter how much you decorate its structure, you can not perform as per the market standards if your server is not efficient enough.
2. Data loading speed (images, code, web design, plugins, media)
Data loading speed is the second but equally important point to enhance the quality of your website. It contains almost everything like images, code, media, web design, plugins, etc. Filling up your website with numerous images, complex codes, an intricate design and result in slow loading speed and can also affect the performance of your digital platform. As there are a lot of website components that need to work together for its smooth performance, there are a lot of tools available that will help you in getting the actual performance of your website in this highly competitive market. Here we are showcasing some tools, which can help you in measuring the speed and performance of your website:
- Google Page Insights
- Load Impact
Website metrics that matters
Generally, the definition of success for any website depends on the type of business and the goals its owner wants to achieve. You can analyze or measure the performance of your website with the help of analytics software available over the internet. All the factors measured with the help of that analytics software can be termed as metrics. All of these metrics fall under 4 main categories which include Consumption, Sharing, Lead Generation, and Sales. Let us have a more in-depth look at all of these categories shown in the following points mentioned below:
1. Consumption metrics
Consumption Metrics refers to all the content visitors see or consume at your website. Your content, as well as the media of your website, must be easy to load and understand for the visitors. Here are the factors which fall under this category:
- Page View
- Document Views
- Video Views
2. Sharing metrics
Sharing Metrics, as its name suggests, includes the number of people sharing your content over the internet. It merely reflects the usefulness as well as the popularity of the content over your website. Hence, these metrics can be considered as fine indicators to show the performance of your digital platform. These metrics include:
- Social Signals
- Email Open Rates
3. Lead generation metrics
Lead Generation metrics are some of the most important ones if we talk about B2B businesses. The main goal of these metrics is nothing but to offer high-quality content and to present themselves efficiently to pull the website visitors in their sales funnel and make them a positive lead for their businesses. Some of the factors affecting these metrics are:
- Conversion Rates
- Blog Subscribers
- Form and CTA Downloads
4. Sales metrics
If your website is entirely focused on selling any product or service, then this is the one that will matter most for you. You must analyze the data of CRM related to your business and customers if you want to track sales metrics. You must include trackable components like CTA to track sales metrics precisely.
After getting through all of these points, one thing to keep in mind is that you need to maintain the quality of your website straight from the day you start building it. Whether it is the server, your web design, or the content you put on, everything must be simplified and rapidly served in front of the visitors. This is the only way you can enhance the quality of your website and can stand out from the crowd. You can also take the help of various tools available on the internet to analyze the performance of your website. Still, you can get rid of future issues by paying a bit more attention in the initial days.