With the increase in the use of social media, the average attention span of the average person seems to have dropped radically. This trend is worrisome for a business who intend to engage people via content. However, the search engines are on their side. With an increasing number of people relying on search engines to point them in the right direction, search engine optimisation is the future of content and website marketing.
Search Engine Optimization SEO is the process of making changes to your website to make it more visible to site engines and in the process Improve your site ranking. Search engine optimisation is the driver behind the visibility of several brands, and the willingness to leverage the simplicity and practicality of SEO pays off in the long run.
Like any other tool or strategy for improving your business, you don’t want to be shooting your shots in the dark, and that is why an SEO analysis matters. Without an SEO analysis, you run the risk of making uninformed decisions. While analysing the myriads data available in the SEO report can be a problem, there are digital tools to help you with that.
While many tools can help you with the analysis of your effort, you have to be sure that you are working with the right tools, if not you may feel frustrated by the information you will get after analysing your SEO reports.
Here are a few of the best digital tools you can use in analysing your SEO report:
Google search console
Previously known as Google webmaster tools, free service is provided by the world most significant search engine to help examine SEO efforts. How best to understand how much Google knows to ask Google itself? This is the real aim of the service as it allows you to check a website the exact way Google sees it. The service is a full package as it will enable you to check the speed at which your websites load in both mobile and desktop format. These analyses are critical if you intend to keep a firm grasp of your customers.
This is a paid service that examines your website properties and analyses keywords, links and ranking profiles in a bid to keep you better informed and to brace you to take better decisions on your SEO campaigns. The tool has several interfaces with each allowing you to interact with a different sphere or area of your SEO campaign. The site explorer will enable you to see the performance of some webpages on your website. Content explorer interface allows you to search for high performing webpages using specific keywords and topics. The keywords explorer generates the search rate of the keywords used per month; this will enable you to know the keywords that are being interacted with the most on the search engine and thus guide you into using the best that drives traffic to your site.
The service offers paid in-depth analysis of websites to help optimisation and improvement. The report takes into account existing SEO initiatives, social media and other sections. The service allows for free usage for the first 14 days after which a fee is attached depending on the plan. The report analysed from Woorank service is divided into several sections to allow for proper optimisation.
Hubspot website grader
The Hubspot website grading service is free to use since its launch in 2007 the service has helped several businesses uncover the art of search engine optimisation. The company is repeatedly updating the tool in a bid to keep up with current practices. The tool analyses and presents reports based on several key metrics including performance, mobile readiness, keywords and page titles. The service also checks for security measures that are in place on the site.
Moz’s Pro Tool
The Moz Pro tool is a service that allows for a 30-day free trial after which a paid plan starts. The facility serves as a complete tool for analysing your SEO campaign while helping to track growth and optimise the overall efforts. The device also includes a crawl test tool that allows to check for duplicate links and analyse data for each website that is linked to.
Getting an SEO report is not enough; you must be able to analyse the story and take away simple facts that will help you get better. The fact that you have an SEO report means you are half a step ahead of your closest competition; you should go on to create a list of action.
Based on your analysis, you should have noticed your flaws and what you need to work on. Only after this can you go on to fill the gap and become a better user of the search engine optimisation function.