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Thirumalesh Prasad C G Thirumalesh Prasad C G, June 18, 2019

How local listing helps in SEO for your Business

There is no doubt that SEO (Search Engine Optimization) performs an essential duty in the online business. This blog will be focusing on the importance of SEO Local Listing. SEO as a technique keeps updating regularly, and also search engine (Google, Yahoo, Bing, etc.) algorithms evolve, selecting only the relevant and essential results for users when they search on search engines. Likewise, local SEO has the benefit it is offering in the digital marketing world. Especially for small business owners, they are advised by the majority of the digital marketer to perform local SEO for their businesses to attain high ranking and visibility in the SERP (Search Engine Results Page).

What is Local SEO?

Local SEO (Search Engine Optimization) is an efficient method used by business owners to promote their market online. By using the Local SEO, company owners can promote the products and services they offer to their local customers at the moment they are online for their services. Local SEO lays importance on efficient online marketing for local businesses. Majority of the small businesses pay more attention to their websites since it is what is shown in the SERP to any user in the local area. Local SEO can be used any local business, be it lawyer, tailor, restaurant, bakers, doctors or any local company that provides any service or products.

For instance, is a potential customer search for a particular product or service online (like ‘painters in Laos’), for a business that has done an excellent local SEO, such customer will find that business at the top of the search result. This indirectly brings more traffic to your page, growing your business. That gives an example should shed more light on why Local SEO is essential. The first thing is to have a location (e.g. shop, outlet) within that local area that customers can patronise you. This does not online increase your customer base, and it also serves as a form of branding for your business.

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Why is Local SEO listing relevant?

In this new era that we are in, i.e. the ‘internet era’, many people find comfort in just sitting at home and then searching for whatever kind of information they need. For those require products or services from local markets prefer first to conduct a pre-search using the internet to find businesses that can provide the service they want rather than just walking into the market to search blindly. It enables local businesses to be seen online by local searchers, and it is also useful as it helps to rank business high in search results to gain more customers. This is the reason why local SEO listing is essential.

Importance of Local SEO Listing

More attention has been given by Search Engines (Google, Yahoo, Bing, etc.) to local searches. When you search for something on Google adding a particular location, the results that will be provided will by Google be based on the site given or IP address of the searcher/user. The relevance of local SEO cannot be pushed aside; this is because many business owners and brand marketers are making use of the advantage it offers. As time goes on, local SEO will keep its relevance in many small businesses for these reasons:

It Helps To Create Your Brand

The primary reason for implementing the local SEO is to get to audiences in that particular area where your business is. To do this, you can list out all of the products and services that are provided on your website and attach images to them, also make sure you give an update about your business regularly. This helps create your business as a brand that can be trusted, and by updating you grow and establish your brand the more.

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For Business expansion

Your website is like the virtual representation of your business. Users find it very easy to locate and make a transaction with your business when you implement local SEO. Ask your customers to drop reviews and comments whenever they get your products and services; this is because most people prefer to go through comments and reviews provided by other customers that have been engaged in products and services from any business. On your website, provide sections where suggestions or ideas that can help expand your business can be given.

To build Long Term Relationships

With the use of Local SEO, you can locate those that sell the same products as you and also marketers that can help grow your business. This will then help establish a form of partnership between the involved service providers. They can form business ideas together through interaction or contact made to other similar business websites that will generate profits in the future.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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