Thirumalesh Prasad C G Thirumalesh Prasad C G, September 25, 2018

How Hubspot helps you to improve your customer relationships?

One of the most treasured and prized possession any business could have is the ability to enjoy a good relationship with its customers. In every industry, the customer is king, and hence, any company that is growth-oriented should put all modalities in place to treat the customer this way. A satisfied customer goes beyond just another buyer. They go the extra mile to speak more words about your brand than your entire marketing team could do. These individuals can go to any length to recommend your products and services to friends and family members who are in need of your services. A satisfied customer is your brand's ambassador, and hence, there is a need always to dig out ways to effectively communicate with them and also keep them happy.

Customer relationship is the key to revenue and business growth. It goes the extra mile to make sure all business goals are met. The ability to retain these customers can bring about an increase of 25-95% in your business; thus, helping you to expand and conquer the market even as a start-up business.

Having known the importance of customer relationship to a business, we shall focus the better part of this article on how you can improve the customer relationship of your business with HubSpot. HubSpot as a developer and marketer software assists you in retaining customer through the following ways;

1. Improved Communication With Clients

Customer relationship is all about communication. HubSpot remains one of (if not) the best communication channel between business owners and their clients. They create a platform through which the client and business owner can easily communicate with each other without any form of limitation placed by time and distance. This allows the business owners and customers to interact and share ideas on how to make the brand top rated in the market.

Click here to know 6 common misconceptions about Hubspot.


2. Increased level of efficiency

Every customer is on the lookout for an efficient brand that will take care of its various needs. The use of HubSpot increases the level of competence of a business and keeps the customers glued to their services. Hubspot comes in handy by assisting the business owners to create timely and more effective social media posts which can prevent the customers engaged even while they search for that perfect product that meets their specifications. As far as marketing and customer relationship is concerned, nothing beats the power of well-written content. Your content determines the level of engagement of your customer, and it also decides if the customer will stay long enough to make a purchase or move on to your competitors. Hubspot makes it easy to access top-notch content and also present them to your clients at the right time.

Click here to know 10 ways to improve the customer journey.

3. Brilliant Reporting System

The feedback system of Hubspot has been tailored to fit into any business model or niche. This reporting system allows you to create gain access to excellent and wonderful reports on your website in the shortest time possible. The reports generated by Hubspot gives you an idea on what you need to focus on if you want your business to overcome the customer inertia and make the necessary sales in the ever busy and congested market.

In the reporting system, HubSpot displays the following information about your business;

  • Social Reach
  • ROI
  • Interaction Per Message
  • Engagement Rates
  • Clicks Per Message

4. Monitor Performance Quickly And Easily

As a growing business, there is a great need to monitor the performance of your business in the market. This gives you an idea of what appeals to your customers and how best to tackle their challenges. The access to social media accounts and other valuable customer relationship builders enables you to monitor the performance of your website and how well these customers are responding to what you have to offer. It gives you the chance to study the behaviour of your customers, know what appeals to them and also how to keep them engaged.

5. Gives A Clear Understanding Of ROI

The reporting system generated by HubSpot reveals how many new leads you have received from the internet. This can enable you to get a clear picture of their return on investment and also understand how these customers are engaged in generating some income for your businesses.

6. Helps To Build Relationships With Social Media Followers

There is nothing as important as building a great relationship with social media followers. With HubSpot, you can easily monitor the engagement of new followers on various social media platforms from a single inbox. It also grants you the rare privilege of monitoring the entire history of your business. You can easily check the customer statuses, the number of emails opened and the total number of page views, thus allowing you to understand your customers better.

Membership Is the New Loyalty: How to Build Customer Relationships that Last


As far as your customer relationship needs are concerned, Hubspot helps to keep your customers as engaged as possible thus boosting the level of relationship you share.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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