If you are conversant with the word marketing automation, you will know that it is one of the digital tools which can tremendously assist your business to grow in all ramifications. For the benefit of those who are only hearing the word for the very first time, marketing automation is the use of an automated software or platforms that assist businesses to automate their marketing plans in order to attract more customers and increase their sales engagement processes in the generation of more leads to sales, optimization of ROI and B2B marketing. The use of marketing automation allows all marketers to automate repetitive tasks such as sending emails, maintenance of social media sites, tracking of websites interactions and management of various other tasks. This centralises automation of all features and functions which assists you to make up the marketer's role in an organisation. One of the characteristics of marketing automation is to make up for the marketer’s role in an organisation. It can integrate with other sales and marketing tools (such as Meeting software, Social media, CRM and CMS) to bring about a centralised platform for data management and analysis.
The Use of Marketing Automation in business growth
Marketing operations as earlier stated plays the roles of marketers by giving your marketing strategies more efficacy and attracting results. This is achievable in the following ways;
Improved advertising without human interference:
For a growing an already established business, there is nothing that beats the power of an effective advertising system which can attract customers and convert the leads into sales. Data gathered from Gartner reveals that almost 85% of consumers will manage their customer relationships without talking to a human by 2020. The use of marketing automation is so fast and effective that it can eliminate the errors associated with social advertising.
Maximization of time and energy:
There are a lot of activities taking place in the busy market. These activities can be time-consuming and quite laborious. The use of marketing automation gives the business the time to focus on the things that matter most by taking away the need to worry and waste strength in advertising campaigns that will not yield the required results. The better adapted the marketing strategy gets, the more effective it becomes in attracting the right customers. The use of this marketing automation assists the businesses to fully automate or maximise their on-time energy resources thus facilitating them to gain more grounds in the market.
Boosts the generation of leads:
The importance of lead generation to any business cannot be overemphasised. This does not only increase the overall exposure of the industry in the market but also determines how well the customers can interact with these marketing campaigns. Automation marketing nurtures the pipelines and manages customer relationships which can be optimised for market spends. This can be used by small brands to improve their customer relationships and also automate their marketing spend. The generation of leads through marketing automation enhances the productivity and also boosts the functionality of the business in a tech-driven world.
Provision of essential campaign data:
The internet market is inundated with giants who have colonised every territory ranging from the customers’ loyalty to the marketing channels thus leaving little or no space for the smaller businesses. The use of these automation marketing gives the small businesses a chance to lock horns with the giants who have taken over the market. It provides them with the right campaign data which is capable of attracting the right prospects to boost sales and generation of leads. Some of the essential features of automation marketing, i.e. nurturing, campaign management and analytics and reporting (listed in ascending order) come in handy as far as the provision of a significant marketing campaign is concerned.
Assists in the spread of personalised messaging:
The use of automation marketing improves the rate at which a business can send out personalised messages with a high rate of efficiency. This can be used as a competitive advantage which offers a unique experience and also prioritises the customer service needs. Automation marketing allows you to send personalised marketing messages which can spur the customers to action and also improves the customer relationships.
It boosts client retention:
It is one thing to attract clients and get them engaged in the what you have to offer as an individual; it is another thing entirely to keep them glued to your services. The customers are always on the move for a better experience in the market, and the use of automation marketing will depict you as the most suitable service provider they can trust with their money.
Automation marketing can fully automate every business need and optimise them for success.