Businesses continue to conduct more and more transactions online, thanks to faster internet speeds, the fact that more and more people choose to purchase items online and the improvement of various services that support online business including payment systems and courier services. Statistics indicate that over 51% of consumers now make their purchases online, which has a major impact on sales volumes and overall revenue. Businesses that want to continue operating profitably should consider improving their web presence in addition to working on bricks and mortar stores. Below are five ways web presence influences your business:
1. Greater visibility:
Billions of people access the internet on a daily basis, to chat with friends, update their social media, find information they need and increasingly purchase items that they want. As a result, businesses with well designed websites continue to attract large numbers of customers that they previously would have been unable to reach due to geographical limitations and advertising costs.
2. Reduced advertising costs
Before the advent of e-commerce, only big businesses with large advertising budgets could expect to reach large numbers of customers for their businesses. Today, any business, regardless of size has the opportunity to reach millions of customers across the globe and make the sales it needs to continue making profits. Businesses no longer have to expend many dollars on traditional advertising and can instead rely on economical options such as improving their web presence, managing their social media, providing great content and others in order to improve visibility.
3. Wider reach
As mentioned earlier, the internet attracts billions of users on a daily basis, giving businesses access to an almost unlimited number of people for their businesses. What’s more, it is an open marketplace, which means that you can sell goods to people across the globe without experiencing the trade barriers associated with a brick and mortar store.
4. Greater conversions
A well designed website can help you convert more leads, especially if you consistently supply quality content and take time to engage with your customers via social media and customer support services.
5. Boosted sales and revenue
Working on your online presence will ultimately result in greater sales and improved revenue thanks to larger numbers of traffic and a higher conversion rate.
A web presence is extremely important for your business. If you take the time to ensure that your website is well designed and provide a great experience for your visitors, you should be able to convert more sales and ultimately ensure greater revenue for your business.