INBOUNDSYS-2018
Thirumalesh Prasad C G Thirumalesh Prasad C G, June 20, 2017

11 Pre requisites of digital marketing plan

Digital marketing is something both small business, and large company should give appropriate thought. Thinking your business is not online business might be wrong. In the world of today, almost everybody uses the internet. This makes the internet a medium a place you can market your product. Before you can embark on a digital marketing plan, there are something you need to know. Knowing them will help you in maximizing profit using digital marketing strategy. Below are the things you need to keep in mind.

1. Know the service you are about to rendered

Having a full understanding of what you are about to offer is essential before building your digital marketing strategy. You need to figure out what make your product unique and what benefit will customer derive from it. Write this thing down because they are critical.

2. Know your customer

Write down all the kind of customer that will be purchasing your product. Marketing your product to different customer give more promising results. Try as much as possible to carry out this process accurately. Don't make this mistake of selling your product to the wrong customers. Such customers won’t buy your product.

3. Know the best channel

After you can define the type of clients, you will be selling your product to, what next is knowing where they hang out. Knowing the blog, your customer read, the social media site they love visiting and much more. All this good because it will help in deciding the voice of your marketing strategy and the channel to use in promoting your product.

4. Have a budget

This can be a little bit hard when it comes to digital marketing. A lot of time the kind of market you are operating in will decides your budget. If you are into display advertising like Ad word, Twitter, Facebook and Instagram, your budget will already be decided for you by the marketplace. All you need to decide is the number of customers you will be able to reach. Note that for content creation on a blog and social media, reaching out for an expert in this field is your best shot. You will be charge here based on the experience and quality of work of this professional.

5. Know about content schedule

Your content plan will reduce your daily work. With a content plan by your side the themes of specific content you want to publish would have been knowing. Your schedule can be weekly monthly or daily. The content strategy is something you need by your side because it ensures you already have content ahead of time.

6. Know that mobile is everywhere

The mobile device is most ordinary means in which most individual use in connecting with the internet. Before you execute your marketing plan ensure your site is responsive. More than 50% of your target audience are on mobile so get it done as soon as possible.

7. Know the contribution of customer care support

Your response time to your client in cases of dispute or problem associated with your product or service is very essential. The World is changing, and everybody is getting busy. The audience seems to stick to the product that provides 24/7 customer care service to cater for any problem. Before setting up your digital marketing plan ensure you understand and know how to provide for their clients.

8. Understand the important of app

The business app is another thing you need to know about. A look into Tv and many ads online you will find out that most businesses are advertising their apps. When a customer or target audience install your app, it becomes so easy to connect with them. Another thing about the app is that customer prefers going straight to the app than entering your website URL. So get at the top of your business by providing a well-programmed app.

9. Branding

Branding your business is very important because that is what will distinguish yours from another competitor. Branding has migrated from what it was before. Now, branding is not only printing a business card, creating a website of your own and creating a logo. Branding has moved beyond that. Branding extends to everything in your business this includes how you communicate with your customers and all. Your branding must include writing about a tough topic like your reputation and how you can manage a crisis is crucial. A good brand will plan for every possibility. A brand can get wrecked from a simple mistake made by a co-worker.

10. Know about SEO optimization

SEO is measured by the amount of traffic flowing to your website. There are different means of ensuring your site is optimized. This includes a quality blog post on various topic relation to your product. Before executing your digital marketing plan, you have to know getting your website optimized is not the end target. You have to ensure that the traffic drag to your site is converted into sales. As a digital marketer, you must concentrate your energy on the buying process. You should also make sure that you can retain your customer for a long.

11. Streaming your activities

Live streaming does a lot of magic in digital marketing, but a lot of company don’t believe in this idea. There is always a great desire for a customer to know what is going on a service or product. There is no need to give their clients of how full your product is made or service is rendered. What you are expected to do is to give your client something to watch. Digital marketing will become more attractive as the potential streaming is harnessed. Provide your customer with live streaming and let them bond with you.

In conclusion, digital marketing is not something you can play with if you want success in your business. With what you have learned from here you will be able to create a perfect and efficient digital marketing plan.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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