INBOUNDSYS-2018
Thirumalesh Prasad C G Thirumalesh Prasad C G, October 7, 2021

How Effective is Inbound Marketing – Statistics and Trends

Best practices in inbound marketing appear to be constantly changed regularly. To stay on top of trends, it's critical to track data and identify where your customers and competitors are going. Here are thirteen recent inbound marketing statistics that show how the Inbound marketing landscape is changing.

Video Marketing Trends

Videos are becoming a more important element of your content mix this year. Video is the solution to these evolving time restrictions since there is less chance for personal connection.

Video material does not have to be costly or even high-tech to be effective. A webinar, a quick product demo, or a home-recorded interview with an industry expert are all examples of video content.

More than ever, video, targeted advertising and selling, contextual marketing, and value-driven content marketing will be crucial.

  1. According to EyeWideDigital, including a video on your landing page may boost your conversion rate by as much as 80%.
  2. When it comes to learning about a product or service, 69 percent of respondents prefer video over text. 2021 (HubSpot)
  3. Video is used by 86 percent of firms as a marketing tool, up from 85 percent in 2020. 2021 (HubSpot)
  4. According to 87 percent of video marketers, video has a good return on investment. 2021 (HubSpot)
  5. 94 percent of marketers believe that videos have improved user knowledge of their product or service, with 43 percent claiming that videos have reduced the amount of product support calls received by their firm. (HubSpot)

How To Use Videos In Inbound Marketing?

Videos are a wonderful way to spice up your landing pages. Use these video clips to highlight your value proposition and describe your product or solution. Make sure your videos are SEO-friendly by carefully selecting keywords for the title and meta tags. This optimization should also involve optimization for search engines.

You may increase your advertising reach and breadth by uploading films to platforms like YouTube or Vimeo.

Using Google Ads and its expanding ad channel to create short snippets of your videos for advertising is a great method to take advantage of the Google Ads ecosystem and its growing ad channel.

Edit videos to distribute with particular groups of people. This will enhance their usefulness, as well as your chances of converting high-value prospects.

Share video advertisements on YouTube as pre-roll or suggested/related videos, and use optimal keywords to make them searchable to the appropriate individuals.

Content Marketing + SEO Trends

Many clients rely extensively on internet searches to make a B2B purchasing choice. Companies who understand that search engine optimization (SEO) is an important strategy for their B2B business are more effective in grabbing market share and generating leads.

Companies should invest in a content cluster strategy rather than specific keyword objectives. Instead, concentrate on thought leadership on a broad range of issues. Publishing fresh material and optimizing it for search are key tactics, especially given the increasing importance of mobile devices in the current search environment.

  1. Inbound marketing (SEO, blog content, etc.) is the top quality lead source for 60% of marketers. (HubSpot)
  2. A relevant search influences 39 percent of consumers. (Search Engine Journal)
  3. According to BrightEdge, SEO produces 1000 percent more traffic than organic social media. 2021 (Ahrefs)

You should also optimize your website for mobile search traffic for two reasons. If you don't account for mobile in your optimization, Google will punish your SEO authority. And all of your visitors will anticipate it in today's mobile device environment.

Advertising Technology and Targeting Trends

While inbound marketing has a larger reach, account-based marketing (ABM) is an excellent complement to it. Premium content is used in ABM to target certain leads or accounts. You may utilize the same material but customize it for different types of customers depending on their job title, role, industry, business size, or other segmenting factors.

ABM allows you to target particular lead groups or buyers across several channels, generating demand. It's critical to define your target personas, develop messaging that speaks to their pain areas and objectives, then distribute that information across several platforms.

  1. 70% to 80% of people disregard sponsored search results. (Techjury.net)
  2. "Influence pipeline" is the key ABM measure for 54% of marketers. (Demand Generation, 2020).
  3. Account-based marketing, or ABM, beats other marketing efforts, according to 87 percent of marketers assessing ROI. (ITSMA)
  4. The major benefit of ABM, according to 83 percent of businesses, is increased interaction with target clients. (Hubspot)

Paid social networks (LinkedIn), remarketing ad networks (PPC and programmatic), email, blogs, third-party content, and other digital ABM channels are common.

Sales Techniques And Trends

Outbound marketing is fast becoming outdated, with businesses focusing on acquiring consumers through advertising (cold calls and emails).

New privacy rules such as the General Data Protection Regulation are forcing firms to change their marketing methods. The SEO-optimized content, social selling, and ABM campaigns are excellent places to start. Social selling has also been shown to be an effective technique to engage and nurture leads.

  1. Nurtured leads spend 47% more than non-nurtured leads on average. (The Annuitas Group)
  2. Inbound marketing generates 54% more leads than typical outbound marketing. 2021 (HubSpot)
  3. Traditional outbound marketing costs 62 percent more per lead than inbound marketing. 2021 (HubSpot)

Sales enablement and demand creation are linked tactics that complement and enhance your marketing efforts. Use your sales team's knowledge to come up with fresh content ideas and campaigns for demand creation. If the majority of people in the sales pipeline identify a certain pain point, produce content and ads that directly target the problem and provide educational solutions.

Conclusion

Inbound marketing is a successful way for businesses to boost quality leads and sales, especially when combined with ABM tactics. Marketers are depending on inbound strategies and reporting on their efficacy and link to a higher return on investment. Marketers should continue to rely on inbound techniques like content marketing, SEO, and new advertising technologies.

Inbound Marketing
Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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