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Thirumalesh Prasad C G Thirumalesh Prasad C G, September 7, 2017

Does website traffic ensure quality leads for your business?

This is a billion-dollar question that frequently asked by many – if not all business owners. Evidently, website traffic and lead generating might be the lifeblood of your business. So, providing the right answer to this question should be #1 on your to-do list.

To answer this question, you must understand the importance of having a lot of ‘quality' traffic for your website. When the traffic you generate for your site is high in both quantity and quality, turning them into quality leads becomes an easy task.

1. What is ‘Quality' Traffic?

With improvements in technology and the internet, you can put information about your business on the web quickly. This information can be available to any internet user if he decides to access it. This can go a long way to improve your website traffic and help to generate more leads.

Frankly, a larger percentage of internet users most likely do not have interest in your products or business, so only a little will visit your website. The small portion that visits your website should be of high quality by having a particular need for your products/services.

Internet users express their interests in different products and services through social media interactions, search engines, content views or other online activities. With this, all you need to do is develop a unique strategy that presents your products and services to these users when they are interacting, searching, or viewing contents online rather than targeting the whole internet.

Channeling your resources into this unique method may significantly reduce your website traffic since you are only strategically targeting some internet users and not the entire internet. However, the traffic you generate from this method will be very high in quality, and this will, in turn, generate quality leads that are more likely to purchase your product.

Here are some tips you can use to ensure high-quality traffic for your website and generate quality leads with a high conversion rate.

Lower Bounce Rate

Bounce rate is used to show the percentage of internet users who visit your site and exit without viewing any other pages or taking any other actions. Google calculates the bounce rate of websites into their SEO. The effects of having a high bounce rate can be damaging as you are placed lower on search results, and this will reduce your website traffic.

Here are a few causes of high bounce rates:

    • Slow Page Loading Speed: Internet users are often frustrated or annoyed if a page takes too long to load. They are often likely to leave if your page loading speed is higher than 5 seconds.
    • Too Many Ads: Ads and pop-ups can be very annoying to visitors, especially when they are irrelevant or too much.
    • Poor Design: There are a lot of website on the internet with beautiful and eye-catching designs and layouts, your website should be among these websites. Poor design or layout is bound to make visitors lose interest and eventually leave your site.
    • Wrong Landing Pages: This can be very annoying to visitors, and it's a sure way of making them lose interest in your site. For example, a user clicked on an ad or link that says "How to get 6-pack abs in two weeks, " and he ends up landing on a page that advertises body lotion.

If you intend to get high-quality traffic for your website, you must identify the causes of high bounce rates and get rid of them. Low bounce rates boost your SEO which will make you show up higher in search results. This will certainly get more high-quality traffic to your site and help you generate more quality leads that are more likely to purchase.

Sharing and Referrals

High-quality traffic does not only generate leads that are more liable to convert, but it also helps in referring and sharing your business contents.

When the traffic you generate for your website is of high quality, it means the finest of buyers will be attracted to your products which are positive and progressive for your business. If you do it right, they are sure to get a great experience from your products or business.

News of satisfactory customer experience spreads quickly. Satisfied customers are eager and happy to discuss businesses or products that provide adequate services. They will happily talk about your business on social media or product review site.

Also, they will refer your business to friends, family or other potential buyers that they are connected to.

With this, your business is advertised to a vast audience through sharing and referrals by customers that you have made happy. This helps to generate more leads with very high conversion rates and also give you the opportunity to make more buyers happy. It also comes with a lot of advantages as you do not have to put in a lot of work or spend anything to make it happen.

Make use of Videos

Using video contents for your marketing is certainly a way of attracting more quality traffic to your website. Just like written ads, videos can also serve as a means to inform internet users about your business. It also provides clearer and more direct contents about your business which is a helpful way of generating high-quality traffic for your website.

With video ads, internet users can decide on your products before visiting your site. This may not generate a lot of traffic, but it will surely help you get high-quality traffic with the higher rate of conversion for your website. This is certainly a very progressive means of generating high-quality leads as traffic generated through video ads are more likely to purchase your product.

You can add your video contents to YouTube, Facebook or other search engines or social media platforms.

Conclusion

Does website traffic ensure quality leads? The answer is yes. The number of leads you generate depends on the amount of traffic your website has. However, the more quality website traffic you have, the more quality leads you are going to generate. Website traffic and leads generating can be the lifeblood of business, so generating the best traffic and the best leads for your business should be of paramount importance.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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