INBOUNDSYS-2018

Conversion Rate Optimization Tricks To Boost Your Sales

Business multiplies with a great sales page more than a great product.

The ultimate goal of any business is to multiply sales. Getting traffic to your website is a sign that your business is on the right track. However, if the coming traffic is just bouncing back, your business needs a good sales page.

This might not be a problem when you aim to earn from AdSense or just want to spread information about your brand. But if you focus on boosting up your sales, the lower conversion rate is not acceptable.

On average, website conversion rates are around 2%. That said, out of every 100 visits that your website gets, you can expect an average of 2 conversions. There are even many sites that have conversion rates amounting to 0.1 to 0.2%.

Let us ponder over some of the tricks that can be used to improve your conversion rates drastically:

Perform Extensive A/B Testing

A practical approach is very important for any CRO techniques to work. All the functionalities need to be implemented and checked if they are working in the desired manner. A/B testing offers you the finest solution for this hurdle.

The concept of A/B testing is simple and quite a real-time analysis of your audience’s intelligence. Multivariate testing also is the best option to check and track your conversion ratios. Multivariate testing revolves around the same concept but with multiple variations.

It is recommended that you have at least one or several tests running at any given time. It is also important to consider what to test and what sample size you are going to test. Like, testing small yet considerable things as basic colors. These variables are not distinctly visible, but subconsciously they affect the decision of your leads.

Does Your Website Need CRO

Implement Sense of Urgency by Limited Time Offers And Limited Stock

By using limited quantities, you can create a sense of scarcity in the minds of people. This urges people to make the decision quickly. With a sense of urgency, you make the visitor buy your product when they are still warm.

Have you ever experienced that your mind wants to have the product which is sold out? Maybe the product was cool, but the label ‘sold out’ gave an endorsement to the product quality. When you notify your visitors that the product is back on the portal and is available, they pick it up quickly.

Include Pop-ups to Your Website

Pop-ups can give a huge boost to your conversion rates. But you need to be sure that they are done in the right way. Else, instead of adding to the conversion rate, it might just annoy the users and decrease it!

A study by Sumo states that the average conversion of the rate of all kinds of pop-ups is 3.09%. However, this is just an average of all kinds. It is also found that the top 10 pop-ups have an average 9.28 conversion rate which is 3x the predicted average.

So, include a unique offer in pop-ups that might attract people. Make the pop up easy to close. Make sure that the pop up displays only once. Delay the coming of pop-ups. With these traits of your pop-ups, you can make the Pop-ups less annoying.

Use Strategic CTAs

Using generic CTAs like “Start Trials”, “Sign Up”, does not guarantee the best conversion rates. Try and innovate with different CTAs to see what works. Using persuasive words and negative persuasion works amazingly. Like - FREE word works well. And the sentence like - “No, I don’t want to be successful” is the negative persuasion. These sentences make people stop by and think.

Some suggest using Yes at the start of the CTA as it gives a positive vibe. And thus can prompt the visitor for action. CTAs in your pop-ups have more conversion rates than plain CTAs.

Utilize Third-Party Sign up:

Alternative logins have become quite popular these days. And users do not want to sit through all the process of filling the form and confirming the email to create an account. Most of the time, the users will bounce back just looking at the bulky form. No one likes to see more than 3 blocks on a page as they don’t want to do a lot of work just to create an account.

Instead, you can just give an option of logging in with their existing accounts on Facebook, Google, or other sites. Implement this and you can see the impact on your conversions almost immediately!

Simplify Checkouts And Make Them Accessible

Though your visitors’ have passed all the other things and added your product to their carts, the conversion is still awaited. You cannot be completely sure that the conversion will be successful. Because they may abandon their carts or checkouts too!

This abandonment can happen due to a lot of reasons including not finding suitable payment options, high shipping costs, high complexity, slow load time, and so on. So, if you find that many of your customers are abandoning carts, try to understand why.

You can do this by conducting surveys, or sending cart abandonment emails with CTAs. You can also try adding guest checkout options so that people can check out faster!

Simplify Navigation

With simple navigation, your visitors will not have a hard time finding an item or information they need. A great landing page certainly improves the conversion rates. You must also understand the fact that all of your visitors do not come directly to your landing page. Some may come to a specific page from search or social media.

So the page should be able to clarify its and the entire website’s value. Navigation does not only mean the ease of clicking, its smoothness, and its responsiveness. These things matter, but you can try uniquely designed custom menus, breadcrumbs, adding an important link to your sidebars, using arrows and text, and so on.

Bottom Line

And finally, more than 50% of internet users are coming online using mobiles. You cannot underemphasize the importance of making a strong presence on mobile. It all starts with making your website design responsive for mobiles. If you could make a dedicated mobile app for your business, then that would be greatly helpful!

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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