Conversion rate optimization best practices: 2020

Conversion rate optimization has always been considered as a perfect technique for enhancing your business’s return on investment. Conversions have got a more significant role to play than sales. It’s because no organization can imagine the existence of sales without conversions. In this strategy, the desired person tries his/her utmost to transform your website traffic into fruitful leads.

Since the various marketing strategies and consumer trends keep on changing, the distinct practices associated with CRO also change. Thus, experts in this field come up with a set of brand-new methods every time there is a change in the marketplace. If you are considering conversions as one of the reasons responsible for a business's success, you are wrong! It's because conversion is looked upon as the sole thing for an online brand’s success. As the year 2020 sets in, the experts have come up with many conversion rate optimization practices. Just in case you intend to know about the same, we have come up with a list of these practices.

In the following roundup we will discuss how these points affect the CRO:

Best conversion rate optimization practices in 2020

Always ensure in-depth research:

While being indulged in facilitating your clients with the best CRO practices, you should research thoroughly. Such researches include knowing more about your desired audience and the intention behind their buying actions. You would need to have a look at your website from your audience’s perspective.

For example: If you want your audience to download the video games from your website, you should first eliminate their fear of malware.

Your objectives should be perfectly described:

If you look forward to gaining an effective CRO, you must be well aware of the art of defining your objectives. You should always be clear about what your CRO objectives are. It's because your efforts would certainly get wasted if you are not at all aware of your goals associated with the CRO practice.

For example: If you want your users to get a link to your video games’ downloading from a single page, you shall have to plan about it.

Formulate attention-grabbing titles:

Titles have always played an indispensable role in getting a massive number of visitors to your website. If your site has blog posts & articles, make sure that they grab your audience’s attention. Your titles should have a spark and must be highly engaging. Apart from that, they should be informative and relevant to the content as well.

For example: Just in case you want to tell the users about the process of setting up a TV, the title should be 'How to set up a TV' or 'Best tips to set up a TV.' You have to keep in mind that relevancy is the key to the best title.


Always monitor your progress:

When you are continuously indulged in making your CRO attempts successful, you must keep on monitoring the progress. There are certain questions that you need to answer while analyzing the whole progress report of the Conversion rate optimization procedure. Some of them include:

Do your competitors’ analysis:

Just like monitoring the CRO's progress is essential; keeping an eye on your competitor is significant as well. While monitoring your competitors, you would have to keep a glance at what they are up to. Know more about what all CRO techniques they are using. Such a step is significant since your competitor’s target audience would be similar to yours. You can check out whether their CRO strategies are working successfully. If yes, then what are they doing for the same!

Inclusion of user-generated content is a must:

If you have a business that is trying hard to sell a product, you should ensure that your website contains some user-generated content. It could be in the form of some good reviews about your products from real people. This will be highly beneficial when it comes to increasing authority as well as the credibility of your brand. Humans have always believed in word-of-mouth, and they would just go well with the reviews on your website.

Stay consistent:

Whether you are trying to grab your audience’s attention via a landing page or inner pages of your website, the tone should be consistent. It means that the tone used in the other pages should undoubtedly match the one on the landing page. Not only the pages, but it should be consistent in the advertisements for your products as well. Thus, if your brand has always been recognized for its casual language, you should never opt for formal advertisements.

Know your website traffic:

There are a good number of tools online that assist in facilitating you with the best analysis of your website. One of them is none other than Google Analytics. With its help, you would be able to know about the location of your visitors, and also, you could understand the source from where they got you. In this manner, you are going to get an idea about the kind of content that you must upload on your website based on your consumer’s preferences.

In a nutshell:

Anyone who is looking forward to getting the best out of his/her CRO practices should follow the above-mentioned tips. Each one of them is quite effective and shall prove to be the finest aid in increasing your ROI in no time. Conversion Rate Optimization is undoubtedly favored in the contemporary world since it has always showcased exemplary results. Many people see it as a daunting procedure at first, but later on, the process turned out to be quite interesting and impactful. The best conversion rate optimization practices in 2020 are formulated to improve the visitors' experience. If your website is not yet introduced with this technique, you should consider its implementation.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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