Inbound Marketing, which is the marketing method most businesses are now looking into. This method has lots of techniques that help to ensure its success. They include a website, social media, content marketing, SEO (Search Engine Optimization), and so many more like that. Do you see how we kept the site as the first technique? This is to show you how important it is for a business to have a functioning website. Why exactly do you need a website?
- To help create an online presence for your business/market.
- The website is the first point of contact for most online users.
- create an avenue whereby your customers can reach you, and you can also teach them by creating informative content.
Now that you know why a website is essential, how do you go about it? Everything does not end at creating a website, but the appearance, functionality, navigation, and user experience matters a lot. Not only that, everyone working on the website must ensure that it is visible on search engines, easy to use for customers, and the most important to generate and convert leads. Sounds much, right? Here is why we have a compilation of some key areas you should focus on when designing that website for your business.
1. Domain name and Host
These two are the first on our list. The reason has been that the name you decide to use will be what your customers will remember you as. This is why we advise that you pick a name that portrays your brand, with SEO, easy to spell and speaks a lot about your business which helps it makes it easy for you to show on search engine results. In simple term, a firm that can be easily accessible online gets more customers.
When talking about the hosting services, you must put into consideration the type of business website you want to run. Will the website contain lots of images and videos? Can your team take care of that, or you want the hosting service to do that for you? Also, note the amount of traffic you want to generate. Do they have any backup services for your website? While asking these, research the reviews from others about them, or you can request another site they host for their performance before making your final decision.
2. Outstanding design
When creating a website, you ensure that the design is clean and appealing. A website with beautiful design makes it easy to read and use for a user. The most important reason why you need to focus on your design is that a clean website allows your user to focus on the informative contents rather than have noisy and disturbing images all over the web pages. Most users perceive a business with a clean website to have quality products and services, which is why the site can help in generating leads.
3. Business branding
To have a consistent brand is essential for all businesses. Your business logo should have a place on your website. With this, the customers can connect with you having a better understanding of what you are about. To ensure that the brand is all the same, use the logo that is on your product, paper advert, or any other advert method. Consistency with brands will help give the customers a better experience.
When you have a website that users find difficult using, they will leave and might never come back. To ensure this is not a problem, use the site just as a new user will do, and pick out those navigation paths that are good and those that are not. To ensure that your users have a better user experience, including a site map. This will also make it easy for search engine crawlers to navigate around your website. In addition to that, get rid of irrelevant web pages, this will help increase the loading time of the site, creating a better online presence for your brand.
5. Loading time
Nothing is more annoying than having a slow loading website when looking for information. You will have a high bounce rate because of this. Ensure you test your site for any loading issues so anyone that surfaces can be fixed. Do not pack your website with unnecessary images, designs, and web-pages. Fast loading time helps your customer access to whatever information they want.
6. Usability and Blog
Websites that are easy to use get more traffic than those that are not. You can improve this by displaying products and services in a better and simpler way. Navigation, readable font size, and fast loading speed are among things that help a user enjoy using a website.
For blogging, you can keep your customers informed with your website by sharing relevant information on products and services, upcoming events, and promos. Through a blog, you can reach out to them and encourage interaction with your brand. Ensure your blog is updated regularly with fresh, genuine, engaging, and relevant content.