Let us face the real fact; almost half of smaller businesses do not have a website to their name. In the market world today, that is crazy. Businesses without websites are losing out on prospects and customers with more than a billion search being carried out on google per day. There are chances that someone out there is probably in search of your business, products or services. The first step for firms without a website is to get one and build their presence online. This online presence is vital for the growth of your business, as you get seen through search engines. As for a small business that has a website, the main thing you should have in mind is getting people to your website. Everyone knows that a website without visitors, no matter its design is a total waste of money.
So then, how do you get visitors to search for you online? Via SEO (Search Engine Optimization). SEO in a more straightforward definition refers to a combination of techniques and strategies that are used to help increase traffic (amount of visitors) to a website. Many of the vast brands we know spend an enormous amount of money on SEO yearly, and by doing this, they rule the world of the SERPs (Search Engine Result Pages). There are various ways by which you can increase traffic to your website. For today, we’re going to look at 8 of them.
1. Review your website
Before you engage in any upgrade for your business plan, you need to review the old policies and work on those things that did work at first. The same method applies to SEO, review your website for what you have at the moment. Tools like Google Analytics and Google Webmaster can help you. Have a look at your website page by page, following all the link and jotting down every error (broken backlinks, large images, grammatical errors, and outdated contents). Look through your website to know those page with the highest visiting rate and those with the highest bounce rate, note why people are visiting and why people are leaving. Also, check for search queries that people are using to search for information on your website.
2. Your site must be responsive
The internet has evolved, and it is not just made for a desktop that is sitting at home or in the office. People can now access the internet using their mobile devices if visitors have to zoom in or out either before they read from your website, it indirectly means you are telling them to visit another site. Make sure your website is easily accessible and readable for users of different kind of electronic devices.
3. Your website should be fast
Do you imagine yourself waiting a minute for a website to load? I can’t. Sites that take forever to load increases the bounce rate. Ensure that your website is fast and optimally optimized; reducing the image size, site design. The faster the website, the more people stay.
4. Gain visitors using relevant metadata
Metadata are those short information you see below a link on SERPs. When you keep information that people seek in that space, you get more visitors to your website, but preventing any info will increase the bounce rate of your website.
5. Make them stay with relevant Contents
The main thing now is Inbound Marketing, i.e. making people come to you instead of you chasing them. Posting related contents that relate to the findings or problems of visitors increases traffic. Materials like DIY, FAQs and the likes that tends to answer questions draw people to sites more than any random information. Do also optimize your contents for search engine using the Metadata section as a vantage point to attract visitors. Materials can include word post, visual like images and infographics.
6. Be active on social media
It does not end at just dropping contents and leaving, and you need to be an active participant in the online community. Using social media platforms like Twitter, Instagram and Facebook and engaging in relevant topics that involves your business is beneficial. Also, when people drop comments, requests or suggestions, respond to them to gain the trust and loyalty of users.
7. Be consistent
Keep at the game, putting out fresh and relevant contents make you top the SERPs. This is because people find you valuable. Posting once and ghosting reduces people that visit your site because they believe you have nothing to offer them. If you keep delivering consistently, you gain a higher ranking.
8. Keep yourself updated on the latest SEO techniques
Google of the last ten years is not the same as of today, which means it will change in the coming years. Meaning techniques that work today may not work effectively again as time goes on. Keeping tabs will let you know what is working and what is not.