8 Advnt
Thirumalesh Prasad C G Thirumalesh Prasad C G, September 3, 2019

8 Advantages of using WordPress for developing a business website

WordPress started in the year 2003 as a blogging platform and has since then become the most popular blogging platform in the market. As time went by, WordPress has now grown to be a Content Management Software (CMS) for non-blogging sites. So if you are planning to get a website for your business, and you are not willing to spend much building one from scratch? WordPress is the best platform for you. We all know how important it is to build a website for your business, but with WordPress, why spend extra in getting a website from scratch? Before we start talking about the advantages that come with using WordPress, let us clear the air of a popular misconception about WordPress:

WordPress is just a blogging platform.

WordPress is more than a blogging platform. It can now be used for standard business and networking site. People ask a question of why should they opt to use WordPress when they can develop a website for themselves. We are here to give you eight advantages that you stand to enjoy when you build your business website using WordPress.

1. WordPress is free

To use WordPress is free, and it has a user-friendly interface. Adding new webpages, images, and blog posts are very easy to do. With the simplicity of its operation, little time is spent when formatting your website.

2. Easy to use

When businesses have their website developed, they want to have control over it and be able to make changes when they want to. With WordPress, you have total charge over your website, without having to contact a developer before making changes. This has enabled many start-ups to have their website. WordPress also gives you the ability to upload and edit images, videos, and other documents.

3. Reliable to use

WordPress has a community of professional developers that work on the coding and test updates regularly. With the amount of websites that have been tested on the platform shows how reliable it is to use, and makes it what it is today. WordPress functions on majorly all the browsers so you don’t have any problem running it.

Click here to know 10 Myths about WordPress

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4. It is mobile friendly

This is a significant benefit to why a business should run their website on WordPress. There has been an increase in the number of mobile users nowadays, which means people don't only access the website from their desktops and laptops, but also their mobile devices. We have many themes and plugins on WordPress that makes a website more responsive, which means you do not have to worry about getting traffic to your website.

5. Supports usage of SEO

WordPress does not have any inbuilt SEO package, but the extensions on it, making it possible to improve the SEO of the website. We have a wide range of WordPress SEO Plugins that allow you to optimize contents both automatically and manually. With this, we also have tools that integrate snippets to enhance visibility on the Search Engine Results Page (SERP). In summary, WordPress can be used to create SEO, which improves your site ranking on the search engine.

6. A community for Businesses

WordPress has on it thousands of quality free and premium themes that can suit any business, products or services. The first thing that people notice when they visit your website is design and appearance. If you then are not able to impress them with that, you lose potential clients that way. So picking from a various pool of themes and extensions makes your business stand out and unique.

7. Reliable community support

This is probably the most significant benefit WordPress has over other platforms. As stated earlier that we have numerous users on the platform, it has given room for growth and expansion. So anyone having any problem can have access to blogs, tutorials, and e-books that will help out on WordPress. No matter what question you have, someone out there is ready to answer you. This community of users is one of the best benefits that come with using WordPress.

Click here to know Benefits of having your website in WordPress

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8. Operates well with others

Even the best of the best website needs to work well with other platforms to get traffic and expand. With the way WordPress is built, it can interact with search engine crawlers, allowing your site to be easily seen online and navigated on. Having SEO extensions makes such a task even more comfortable. It can also be optimized for mobile use. One thing that makes people want to stay on your website is the speed and functionality, so when the website is correctly optimized for smaller mobile devices, you gain more traffic.

This does not neglect e-commerce websites, plugins like Woo Commerce makes it easy to sell products, and download on the site. If you also want to change your web hosting to new host entirely, it is straightforward and less time is needed.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur and the CEO and Founder of Inboundsys, India's No.1 Hubspot partner agency and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. Though initially an electronics and communications engineer academically, he was fascinated by and driven towards internet technology at the early stages of the internet boom, which ultimately motivated him to get a Master’s degree in Web Design and Multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking and motivation. A husband and a father of two, who loves travelling places, meeting new people, experiencing new cultures and cuisines. In his free time, he likes reading books, experimenting with photography and loves being in solitude for a while. As a result of his varied international business experience, Thiru is an open, adaptable colleague who celebrates diversity in all aspects of his life. Of particular interest is inspiring positivity in others and this trait is appreciated by all who are lucky to have the opportunity to partner with him!

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