SEO (Search Engine Optimization) as a marketing strategy is a technique which involves positioning the brand of a business in the Search Engine Result Page (SERP), it consists in structuring your website to increase traffic through online search engines (Google, Yahoo or Bing). SEO is the best way to increase traffic on your website without any cost for advertisement. This is mostly of great advantage to businesses as they can face competitors even with a low budget. With SEO, it is possible to improve the appearance of your business online, while alongside enhancing marketing related techniques on social media. Here are some tips to help ensure the success of SEO.

Start a Business Blog

To increase the chances, you get at your customers reaching you; you need to work on getting contents of high quality. Many businesses now benefit from implementing a blog on their website. This will increase traffic on your website as people will want to feed their curiosity about various topics, no matter how obscure they are. By adding a blog to your website, you increase the online presence of your business and directing them to people who want to know more about your business. Also, include a pleasant call-to-action at the end of every article, you may end up having many business opportunities.

Proper Optimization of your Business Website

Your website is your most important online possession, so it is advised that you perform adequate optimization to help you gain higher ranking through search engine results. Here are some action items to help you ensure proper implementation:

Create a website domain name that provides an adequate reflection of what your business is about and the location. Include keywords on your webpage title, make sure the title reflects your business, the services rendered and its location.

Also, integrate the name of your business, address and contact number not only on your contact page but on every individual page on your website.

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Ensure proper Linking Strategy

Linking your website to other websites related to yours plays an essential role in improving the visibility of your business SEO. This linking helps to ensure the originality of your business. The action items involved in this tip include:

Frequently share links to your website on social media channels like Facebook, Twitter, Instagram and the likes. Also, admonish your customers to help in sharing the links.

Consistently share links to your website via your Facebook, Twitter and other social media channels, and encourage others to pass along the information as well.

You can sponsor events that all relate to what your business is about. Have other organizations and partners provide the link to your website when talking about the facts.


Support and Respond to Reviews Online

You can also enhance the visibility of your business online by responding to reviews from your users. The way you engage them and respond to their reports, be it positive or negative will show how you take into consideration their comments. The action items that will aid in this tip include:

You should encourage users to leave comments, reviews and ratings after each service rendered by your business. Customers can give their reports through the use of emails and shout-outs on your website, and your business will get better appearance online the more genuine and positive reviews you get.

Be motivated regarding responding to every type of reviews from your users. In case the review is positive, make sure you express your gratitude for the discussion and admonish them to patronize your business again. If you get a negative post do not lash out at the user, instead appreciate their response and get the customer to forward their concerns about the service to you.

No matter what you do, do not post false reviews online. When you get busted- because you will, you will end up losing your appearance online.

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Involve yourself using Social Media

When you get active via your social media, you increase the rate at which your page attracts followers- which in turn will appear in the search.

Adopt an active social media strategy that will involve users via social media channels like Facebook, Twitter, Instagram, Pinterest and the likes. The more followers you get, the higher your page appearance in an online search.

Some ways by which you can engage your social media followers is by; posting new products, doing promotion campaigns and giving discounts on certain products. Also, ensure that you respond to followers that are asking questions via the social media.

Monitor the changes

Not ranking the SEO tips in any order, the last important tip to do is follow the changes you are observing. For someone who does not require the help of a professional, these are ways by which you can do that:

Determine the method you will use to monitor your traffic progress. Be it through the use of email subscription, ranking from keywords or number of product purchase.

Implement the use of a recommended SEO tool that will help you monitor progress and also rank you higher on Google.

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Thirumalesh Prasad C G

Written by Thirumalesh Prasad C G

Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.

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