The website is the most powerful tool a business can ever possess in this digital era. Apart from serving as your gateway and identity in the congested market, it also creates an avenue where you can get to meet (or attract) new customers to what you have to offer.
The year 2019, seems to be pregnant with lots of ideas on how to utilise Hubspot to improve our market relevance and ability to attract the right audience. The usefulness of Hubspot in internet marketing and management cannot be overemphasised, and in this article, we shall discuss ten simple tips on how to effectively use Hubspot in 2019. These ten simple tricks include but are not limited to the following.
1. Use white space
Although most people believe the use of white space is unnecessary since it can be utilised in the creation of one thing or the other, there is a great need for these white spaces since they make your website content readable. A good design is incomplete without white space, and it also enables your user to focus on the element surrounding the texts thus bringing about a good marketing strategy with a good ROI.
2. Optimise your page speed
Hubspot is highly interested in the optimisation of client websites for better performance in all ramifications. There is nothing that annoys user more than a poorly designed and slow website. There is nothing as annoying as waiting for a page for too long. The increased utilisation of mobile devices in accessing content all over the internet has created a need for fast and responsive websites if digital marketing provided by Hubspot must be successful.
3. Utilise attractive calls to action
Marketing is all about catching the eyes of your proposed customers. These customers are usually attracted to following hints to determine the content, product or service that is most important to them through Call to Actions (CTAs). These CTAs are marked with an action word to enable your website users to navigate their site to what they are interested in easily.
4. Use hyperlink differentiation
Always draw the attention of your audience by asking to click on a link on your site. These links should be prepared with different text colour, font size or font style as this will easily attract the attention of the user. Keep the links as simple as possible and try to give the client an idea of what they get by clicking on the link.
5. Separate important information by using bullet points
The use of lists and bullet points usually gets the attention of your visitors/potential clients and creates the best forum for them to have a clear understanding of what message you are trying to pass. These bullet points and lists also make your product/service more attractive and appealing.
6. Use images wisely
Use only images that are relevant to what you have to offer and does not take away the attention of your client from the primary purpose from which it has been designed. Most often, people get attracted or repelled by the type of image you associate your brand with. The people on the internet don’t just judge a book by its covers; they also reach conclusions and decide to move on without giving you a fair trial. Images are meant to increase your conversion rates since it provides more information at a glance than texts and thus the reason why you should use your images wisely.
7. Create highly optimised headings
Headings don’t just attract potential visitors but also informs the search engine that you have the right type of information your proposed audience is looking for. These headings should be optimised with the best of SEO practices.
8. Make sure the web pages are consistent
There should be synergy between the types of content you publish on your website. This level of consistency in the tone, arrangement, font colour, use of icons, images, sounds, illustrations, photo choices and design elements should blend into the content of the site. This creates a unique market identity for your product. An inconsistency in design can confuse the clients.
9. Catch your 404s
Users are impatient and may likely pass judgment on your site once they have an encounter with the page not found alert. Encountering these errors makes the user annoyed, and he or she may never return to your site again. Remember that you need all the visits you can get to turn them into loyal customers.