A good relationship between SEO and useful content is highly essential for running a successful blog or website. This is because in the absence of SEO your content will be found only on irrelevant pages of Google search results with less satisfactory page visitors. Writing a compelling blog post that pulls in traffic and leads is not so simple. For your website to rank optimally on Google and drive in traffic for your site, you need background knowledge on SEO to get a better search engine rank. Here are 10 SEO essentials to help get your blog noticed:
1. Carry out a Keyword research
Keyword research is essential to improve short-form blog posts ranks on Google. This is one of the most critical tips on SEO for short-form blog posts. There are several tools and techniques for discovering keywords relevant to the blog posts that you should consider. Google AdWords Keyword tools and semrush.com are examples of such devices. They enable you to find related keywords that are relevant to your blog posts and even give you access to your competitor's words and phrases they target to drive in traffic to their websites.
2. Include Images
People are visually oriented and are easily attracted to bright photos, so make your posts pop with images. Therefore in SEO for short-form blog posts, images should not be disregarded. They are two significant benefits that come from including pictures in your blog posts. The first is that your readers or page visitors can grasp information quickly by making your article readable and breaking up your text blocks. The other benefit is that they also enable you to put your keyword phrase in the ALT tag of each image.
3. Craft a Catchy Title
Never underestimate the power of a compelling headline! To grab the attention of potential readers or visitors you have only a short amount of text to make a good impression. Because of this significant fact, you have to craft out attractive, compact and full of rich related keywords. Remember that gaining access to page 1 of the SERPs is only the beginning and the only way to persuade people to click is by creating a compelling SEO title and Meta description.
4. Incorporate Rich keywords
For your readers and search engines to know what your post is all about, you have to include relevant keyword phrases throughout your blog post. So once you have targeted a couple of valuable, related keywords, it is essential to add them in the following:
Title tags and Meta descriptions
Headings and Subheadings
5. Make use of Social media
Social media is a powerful tool that is capable of increasing your content's reach and promotes sharing. Free programs like Hootsuite makes it easier to post links to your latest small form blog post on all your social media platforms with few clicks. Promoting your blog posts on social media creates more web exposure.
6. Write to your audience demands
Writing contents that appeal to the interests of your audience matters but even still many sites create blog posts for the wrong reasons. Creating materials that meet the continuing needs of your audience and answers all their questions. While writing blog posts, you must ensure that you continuously seek to offer value to your readers.
7. Study your analytics
According to data provided by SEMrush, time on site, pages per session and bounce rates are all necessary and should be taken note of. You should regularly monitor your posts using Google Analytics. There's a chance your page isn't optimised for the appropriate keywords if your bounce rate is high.
8. Edit your work
There a lot of programs that make editing easy. OpenOffice, Google Docs, and Microsoft word are examples of such. Make your formats aesthetically pleasing to the eye and stay away from long paragraphs that are too lengthy. Crosscheck your work more than once to ensure that they are void of errors.
9. Install the Yoast SEO plugin
To ensure sure that every of your short-form blog posts is optimised for page #1 ranking, you need to include the Yoast SEO plugin for WordPress in each of your articles. It's a very useful plugin that increases your page ranks on Google search.
10. Use Short URLs
In SEO, shorter URLs work better than the longer ones. Backlinks studies show that the average character per URL for Number # 1-page rankings in the SERPs is an average of 50 characters. Moz, on the other hand, recommends 100 characters. The most important thing is to ensure that your URLs fall within the range of 50-100 characters to optimise SEO and rank better on Google search.
Practice these SEO tips and watch your short-form blog posts rise through search results!