Inbound Marketing and Technology Blog

5 Reasons that you should Invest in a Website

A website is the lifeblood of any digital or online marketing campaign. If you’re running a business, then investing in a website is the key to ensuring that you get to expose your brand to a wider range of audience. It’s time to consider redirecting your energy, time and marketing budget to updating your site; otherwise, you’ll be missing out on a lot of potential business.

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5 Essential Features of a Good Landing Page

The main goal of a landing page is to transform a casual visitor into a lead or an actual sale. However, this goal is a bit challenging, especially if you’re still unsure about what makes a good landing page. If you’re still on the stage of creating a landing page, and you want to make sure that it serves its purpose efficiently, then it’s crucial to ensure that it has the following features:

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Inbound Marketing Methodology

Have you been thinking about doing somthing with your website to make it more, well more something! Maybe you can't quite put your finger on it. Far too often these days I come across companies who think it's time to do something about their website they just don't quite know what that something is. Typically, they start looking to website design firms for the answer and they get all kinds of ideas on how to make their website more exciting and cool. Don't get me wrong, having a website that is exciting and cool has some merit but don't let that be the guiding principle because if you do you will end up with a very cool e-brochure for your company and what did you do with the last brochure you received? Hmmm...in the garbage maybe? Let's be clear here. If you are going to undertake some sort of corporate initiative with respect to your website and internet presence you should be thinking about how your efforts are going to attract more visitor traffic, convert that traffic into leads and nurture those leads into new clients because that is how your website will generate more business for you and become a great company asset with outstanding ROI.

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Responsive Web Design

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

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Why Digital Marketing Is Important?

What it is and why it matters

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

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