Inbound Marketing and Technology Blog

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6 ways social media marketing will change in 2017

Some couple оf уеаrѕ рriоr, ѕосiаl nеtwоrking ѕitеѕ wеrе tо a grеаt еxtеnt a tееnаgеr'ѕ рlау-fiеld. Mоrе thаn a dесаdе lаtеr, ѕосiаl ѕtаgеѕ have bесоmе аn intеgrаl раrt оf hоw wе work, play, interface, dо buѕinеѕѕ аnd livе lifе dау bу dау.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 25, 2017
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Nine basic tips for SEO friendly blog

Just like every other writing, blog post writing requires the skill of an expert. To get the attention of your reader, and keep them interested in your article, you need to think about the structure and create appealing texts. To assist your readers to get the main idea of your article, you need to provide headings, subheadings as well as clear paragraphs. If your readers get intrigued by your post, you are more likely to get your post shared with their friends. With the increasing number of people reading your post, your rankings will rise as well. Therefore, the first thing that you will like to do so as to get your blog ranked high by Google will be to invest in your writing skills.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 24, 2017
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6 primary types of blog content with style guides

Do you ever have trouble coming up with blog post ideas to fill up your blog editorial calendar? Who doesn't, right? It's a struggle most B2B bloggers have. Or for that matter, any blogger.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 11, 2017
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Key steps to building your first small business website

Creating a website for your small business is crucial especially as more and more people choose to make their purchases online. A website has many advantages to offer your small business including increased visibility, greater sales conversions, a more reputable brand and greater revenue overall. However, in order to gain these advantages, you will need to ensure that you have a user friendly site that visitors can return to time and again. Below are the essential steps you need to create an effective website for your small business:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 7, 2017
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Five gigantic influences of web presence on business

Businesses continue to conduct more and more transactions online, thanks to faster internet speeds, the fact that more and more people choose to purchase items online and the improvement of various services that support online business including payment systems and courier services. Statistics indicate that over 51% of consumers now make their purchases online, which has a major impact on sales volumes and overall revenue. Businesses that want to continue operating profitably should consider improving their web presence in addition to working on bricks and mortar stores. Below are five ways web presence influences your business:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 6, 2017
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The ideal length for a blog

The length of your blog post can determine how many people decide to read your content, bookmark your site and hit the share button. Unfortunately, there has been confusion about finding the happy medium between keeping content short and sweet, or beefing it up to provide even more information to your readers. Several factors also influence how likely visitors to your site are to read your content. These include changes to Google algorithm updates and the fact that more and more people are accessing the internet via mobile devices. However, research has proven that longer blog posts (between 1250 and 2500) words tends to rank highly on SERPs and get read and shared more widely. If you are still unsure about the correct length for your blog posts, considering the following factors should help you decide on a course of action:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , April 3, 2017
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7 things about email template that you should take care of

Email templates are a great email marketing tool, allowing users to reach even greater numbers of their target audience and capture their attention quickly. However, the key to success with email templates lies in getting their design right from the word go. Correctly designed templates will help your emails stand out from the crowd and garner you a positive response from your target audience. Below are seven important things to take care of if you want to create the perfect email template:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , March 31, 2017
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5 tools everyone in the e-commerce industry should be using

E-commerce provides great opportunities for businesses to convert more sales reach greater numbers of customers and ultimately realize more revenues. However, the internet is a large place and it is sometimes difficult to reach the right audience in order to grow your business. Further, a lot of changes take place online, such as search engines changing the way they rank pages, consumers changing their browsing habits and many other variables that can affect the way you do business. It is therefore important to ensure that you have the right tools for effective e-commerce. Below are five great tools that everyone in the e-commerce industry should be using:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , March 29, 2017
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Outsourcing Development Work can Help HubSpot Agencies

If you’re wondering how outsourcing development work can benefit a HubSpot agency, then you’re in the right place as this article will provide information about that. Note that one of the many things a HubSpot agency must not lose is creativity. However, there is a great chance for your in-house creativity to drain, especially because clients nowadays continue to have growing demands in terms of meeting content goals.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , March 27, 2017
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5 Reasons that you should Invest in a Website

A website is the lifeblood of any digital or online marketing campaign. If you’re running a business, then investing in a website is the key to ensuring that you get to expose your brand to a wider range of audience. It’s time to consider redirecting your energy, time and marketing budget to updating your site; otherwise, you’ll be missing out on a lot of potential business.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , March 14, 2017
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