Inbound Marketing and Technology Blog

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8 reasons why you may love to use wordpress

In this century of wide technology, various platforms can be used to set up or redesign a website. With numerous platforms available, it can be time-consuming to find the right one. But despite the competition WordPress, in particular, has been able to dominate the content management system (CMS). WordPress currently powers about 23% of the internet. It is currently the most popular platform for building a website, and this explains its usefulness in developing websites today.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 27, 2017
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11 Pre requisites of digital marketing plan

Digital marketing is something both small business, and large company should give appropriate thought. Thinking your business is not online business might be wrong. In the world of today, almost everybody uses the internet. This makes the internet a medium a place you can market your product. Before you can embark on a digital marketing plan, there are something you need to know. Knowing them will help you in maximizing profit using digital marketing strategy. Below are the things you need to keep in mind.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 20, 2017
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5 content strategies for small business blogging

One of the greatest ideas for small firms is blogging. When you own a small business getting closer to your customers is paramount. You can’t be going from house to house in order to get closer to your client. You can only get closer to them by blogging, with this you will be able to share your ideas on social media and your blog. You also need to know that blogging might not be easy at start for small business, that is because you need to create a customer base before you can get closer to your customers

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 13, 2017
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Website navigation: latest trends

Website Navigation has been an aspect of the web that has never been static. It has been ever evolving since the beginning of the World Wide Web. This makes it important to get to understand what is currently trending in the world of website navigation. One major question that every website designer should ask is that “What design is currently trending?” Let us take a look at some of the website designs and navigation that are currently trending this 2017.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 12, 2017
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Five signs your website needs a redesign

It can be really difficult when making a decision about the right time to give your website a new design. How to go about the redesign of the site also poses its own challenges as well. In redesigning your website, your total commitment is needed and also a great deal of trust in those handling your website redesign. The effect of an unfriendly website to your site visitors can cost your business a lot, hence, the need for you to pay a lot of attention to it.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 7, 2017
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6 ways to improve your website speed

Without doubt, a fast website is essential to run a successful online business or website. As technology has significantly advanced, average internet connection speeds have also increased worldwide. As a result of this, in recent times website speed has become crucial as web users are becoming less tolerant of slow loading pages. Faster load time is surely a guaranteed way of generating more traffic to your website and making more sales. Google has also clearly stated that it ranks faster sites higher in search results. So your website speed can help you improve your SEO if you pay full attention to it.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 5, 2017
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Why does my website need responsive web design?

With advancement in technology, a lot of people now spend more time with their tablets and smartphones. Most of the tasks that could only be done on the desktop in time past such as checking emails, online shopping and browsing social media outlets are now being carried out on mobile devices. This makes it clear that the use of mobile devices is taking over. As a result of this, it is imperative that you design a website that can be logged on to, on a mobile device. And at the same time, you also have to make sure that the website is also accessible on the desktop.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , June 2, 2017
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10 Necessary elements of a great website

Sometimes, people tend to focus more on the design aspect of their website. Although a good design is paramount to how good the website is, having a great website goes beyond just having a great website design. There are several other elements that are necessary to make your website great indeed. Some of the elements may seem very little, but you never can tell the positive impacts that they can have on your website. Read on to discover some of the elements that can make your website great. They are as follows:

Thirumalesh Prasad C G
Thirumalesh Prasad C G , May 31, 2017
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Difference bеtwееn digitаl mаrkеting and inbоund mаrkеting

Thе ѕсоре оf mаrkеting has еxраndеd ѕо muсh in rесеnt years, thаt the vеrу ѕtуlеѕ and tасtiсѕ оf online mаrkеting hаvе blended intо undefined, nеw раthѕ. Whаt iѕ inbound marketing, аnd how is it any diffеrеnt thаn digitаl mаrkеting? Whеrе dо оthеr рrасtiсеѕ, likе соntеnt mаrkеting оr ѕосiаl media mаrkеting fit in with thе marketing scheme?

Whilе thеѕе tеrmѕ are оftеn uѕеd intеrсhаngеаblу to no аvаil, thеу each carry their own diѕtinсt meaning. Knоwing hоw to соrrесtlу dеfinе these marketing ѕtуlеѕ is key whеn approaching other businesses, оr еxесutivеѕ within уоur оwn business, with nеw mаrkеting idеаѕ.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , May 26, 2017
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10 things to look out for while hiring an inbound marketing agency

In the world of today, every company knows they need the current marketing strategy to compete for customers. They also know that a modern marketing strategy is the only way they can get to the top of their business. But hiring a new inbound marketing agency to handle marketing and campaigns and the likes can be more disturbing at times.

Do you want to work with a small or big agency? Are you looking for the agency that specializes in your industry? Do you want to work with an organization across the country or a local company? Once you can narrow down the body what next is to know which of the agency will bring about the more positive result to your business. These are the ten things you need to look out for before hiring any marketing body.

Thirumalesh Prasad C G
Thirumalesh Prasad C G , May 23, 2017
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